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Three announced unlimited smartphone data for £3 a month
Tuesday 27 September 2011 15:28:02 by John Hunt

Three have announced that new and existing smartphone contract customers will be able to take out an all-you-can-eat data package for just £3 a month extra which should help its customers avoid what it calls "data fear" - worrying about being charged extra for data usage.

At the end of 2010, Three bucked the trend by introducing a monthly smartphone contract they called 'The One Plan' which included unlimited data, at a time when other network operators were moving towards reducing the amount of data that customers can use. The company also introduced a £15 a month pay-as-you-go offer which had unlimited data for only £15 a month earlier this year.

"The One Plan quickly became our number one contract tariff and our all-you-can-eat PAYG offer is our most popular bundle. From October 7th we're opening up all-you-can-eat to everyone else, starting from as little as £18 per month.

Our customers tell us that their use of data goes up significantly over the lifetime of their contracts, as they do more and more with their handset. All-you-can-eat data means that they don't have to worry, they can have that peace of mind for the long term on a contract of their choice."

Thomas Malleschitz, (marketing director) Three UK

Three have seen data usage increase significantly this year. In February, iPhone 4 customers averaged around 488MB of data usage per month, but this had risen to almost 1.2GB's by August. With data usage only likely to grow further, offering unlimited data will be good for customers to avoid high bills and may help retain customer loyalty, particularly at a time when customers may be looking to shop around with the new Apple iPhone 5 expected to launch mid-October.

Comments

Posted by AndrueC over 5 years ago
Meanwhile in other news:

http://www.bbc.co.uk/news/technology-15076703
Posted by epyon over 5 years ago
LULWUT
Posted by john2905 over 5 years ago
What about other users apart from iphone ie nearly all the population?
Posted by Apilar over 5 years ago
The deal applies to all users, not just those with an iPhone.
Posted by krazykizza over 5 years ago
Amazing!
Posted by timmay over 5 years ago
This actually looks like a ploy to congest the network in order to claim that more bandwidth is needed. I'm not saying this is wrong! Three need a level playing field. They have only have the 2100Mhz umts band which is not fair.
Posted by otester over 5 years ago
@AndrueC

This is going to affect all networks though, Android Market alone increasing it's max. app size from 50Mb -> 4GB is going to start to hurt eventually as console (style) games come along.

Sounds as if Three doesn't want to invest beyond 21Mbps but jump straight on to 4G.
Posted by otester over 5 years ago
Also the title is a little misleading, £3 extra not £3 total.
Posted by timmay over 5 years ago
@otester thing is investing in higher speed HSPA will not help (as much) until all users have also upgraded their handsets. The network has to fall back to lower speeds for older handsets and thus more time is used to transfer the same amount of data to the older handsets therefore overall throughput will not increase (much) simply by upgrading the masts. This is one of the biggest problems with wireless/mobile networks using shared spectrum, ideally the need a new spectrum allocation for 4G so they can get full benefit of that spectrum.
Posted by otester over 5 years ago
@timmay

If people want to take advantage of the better speeds they need to upgrade their device(s).

You can't assume the slower device(s) is just downloading a single file, they may well intend to download all day (like me :) or stream content for a specific amount of time (iPlayer etc.).
Posted by AndrueC over 5 years ago
I think what they need is to hand control over all the spectrum to an independent company that does nothing except manage the platform.

Arqiva perhaps? They seem to do a pretty good job in other fields.
Posted by timmay over 5 years ago
@AndrueC very bad idea as you would end up with effectively an "Openreach" managing a spectrum network with no innovation and high prices for access!
Posted by jsp21c over 5 years ago
Just posted a clip on YouTube showing my Galaxy S2 on The One Plan using Three as a hotspot.
http://www.youtube.com/watch?v=dfolGaqFSwY
I can only get 1.6 MB down and 0.6 up from BT at my location. Strangely enough BT phoned me last week about why I don't want their service any more, the guy wouldn't believe me that I can get these sort of speeds on 3g, he said 3MB was the max.
Posted by otester over 5 years ago
@timmay

Openreach is owned by BT, nuff said.
Posted by otester over 5 years ago
@jsp21c

What is your line attenuation?
Posted by offcs over 5 years ago
This would be useful if Three filled in the massive holes in their network. We can't get Three were I live (Nor O2), and Orange and Vodafone are both Edge (If you can get a good signal). The government should take over all the masts and run them as a non-profit making enterprise. Then we could have great coverage and real competition.
Posted by otester over 5 years ago
@offcs

Do you live in a city/town?
Posted by jsp21c over 5 years ago
@ otester I think the line attenuation was around 58-60 db down and 30 something db up but I ceased that line in August any way.
No such problems with 3g.
Posted by doughnut77 over 5 years ago
This £3 add-on from Three will NOT allow you to tether, i.e. it won't serve as a cheap replacement for your fixed line.
Posted by michaels_perry over 5 years ago
But does this offer include any roaming element? If users need to travel abroad they could get stung by huge data bills, as some already are!
Posted by doughnut77 over 5 years ago
@michaels_perry - EU Laws are already in place to cap data roaming usage to around €50 per bill cycle (unless you request otherwise) - all operators are in compliance with this.
Posted by otester over 5 years ago
@jsp21c

Damn that sucks.

I'd get a Three unlimited PAYG sim, stuff it in a dongle and stick it as high up as possible.

Try and get a HSPA+ dongle if you can for best speed.
Posted by otester over 5 years ago
@doughnut77

There's no way to detect tethering, however if you're a rule-nazi then you might want to follow it ;)
Posted by doughnut77 over 5 years ago
@Otester - I can assure you that you can detect tethering and it is currently done to block Voice SIMs that are put into dongles. Three's One Plan will allow you to tether, the £3 add on will not. O2 charge you £7 (or so) for tethering your iPhone.



Posted by otester over 5 years ago
@doughnut77

Tethering and putting the SIM in a dongle are two different things.

As it stands, tethering (connect PC to phone directly via hotspot/cable) is undetectable.
Posted by doughnut77 over 5 years ago
@Otester - then how do O2 do it and stop you tethering unless you've bought their tethering add-on?
Posted by otester over 5 years ago
@doughnut77

They don't.

Tethering add-on is a scam.
Posted by doughnut77 over 5 years ago
@Otester

I wonder if they just check that you're downloading full pages instead of smaller mobile pages? Anyhoo, I agree - a scam.
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