A French music streaming services known as Deezer is planning to hit the UK market later this month to rival the likes of Spotify who currently have a large music user base. Deezer holds around 20m users in France with 1.2m subscribing to its premium service, a touch less than Spotify's 1.6m across Europe.
The service will allow users to listen to a variety of pre-defined 'radio stations' for free as well as creating 'smart radios' which find similar music to an artist or track you have chosen. Full tracks will only become available when paying a subscription however, with a £4.99 a month fee getting unlimited streaming to a computer, and £9.99 the ability to store songs for offline play, as well as access from a mobile phone. One selling point of the service is an editorial side which will promote new music in different genres to users to give recommendations of music that they may like.
One key point the company are working on is a strategic relationship with a broadband provider to help bring a mass of users to the service. Through a bundled option, the company should be able to get the brand out to users quickly and hopefully pull users away from rivals such as Spotify. This has worked well for them in France where the company joined up with Orange who offer it with their broadband and mobile products. Virgin Media arranged a similar deal with Spotify to offer music through their TV service and to broadband customers which is expected to go live later this year. A natural partner to follow their French service could be Orange again in the UK, but could end up being someone like Sky who closed their Sky Songs service earlier this year as they failed to attract enough customers.