Sky have released their financial results today, and in this have shown that 174,000 customers joined Sky for their broadband service in the last 3 months, taking the total additions over the last year to 711,000. The company now report 3,335,000 broadband users in total, whilst including all of Sky's products, the company have 25.4 million products sold to 10.3 million customers in total across the group.
"Broadband customers are voting with their feet. The vast majority simply want a reliable, unlimited service that offers genuine value for money. By listening to what customers really want, we have enjoyed our fastest growth in three years.
Sky Broadband's network was built to deliver a better entertainment experience. Our customers have responded not only to the freedom, transparency and quality of our services, but also to the experiences that they provide access to, like Sky Anytime+ and Sky Go. And with mobile connectivity arriving next year through The Cloud, customers are set to enjoy even more value from their Sky Broadband experience."Stephen van Rooyen, (Deputy MD) Sky's Customer Group
Sky have undertaken a significant investment in the network over the last year, and have pushed their unbundling out to 79% of all UK homes. A further 400 exchanges are in the pipeline which will push them to 83% of homes (in comparison, TalkTalk are pushing towards 90%). Currently 1.2 million customers are using the firms fully unbundled network, with the majority of the remainder using Sky's shared LLU service. The Cloud Wi-Fi service will also be integrated into product offerings from next year, giving customers access to Wi-Fi when away from their home broadband connection at over 5,000 Wi-Fi hotspots.
Last summer, Sky offered consumers the option of purchasing broadband and telephony services as a standalone product without the television service. This has seen over 100,000 customers take up this service. This is likely to increase over time, particularly as the companies expands its network.
Elsewhere, the company is continuing its push with new technologies as it has signed deals with Disney, MTV and Discovery to secure 3D content for viewers, as well as a new venture with Atlantic Productions who will deliver original 3D programming.