Tesco are to trial free Wi-Fi in stores in the UK which will give customers the option to get online whilst doing the shop. It follows a similar Wi-Fi service offered within Sam's Club, a US based wholesaler owned by Wal-Mart. Wi-Fi could help shoppers to read product reviews or compare prices between Tesco and other retailers whilst doing the weekly shop. It may also mean that the kids can be kept entertained by allowing them to get online and chat to their friends, or play games without getting a hefty data usage bill on their mobile devices.
Much of the infrastructure required to deploy the service is already in place as Tesco already use Wi-Fi for its own operations within stores. This will decrease the investment needed and should allow a nationwide role out to be swiftly achieved. With 2,700 stores in the country which cover almost 37 million square foot, it will significantly increase the places where you can get access to free Wi-Fi. Tesco are initially piloting this within 4 stores. It is likely to be offered free, but if customers abuse it by continuously streaming video, they may turn off the service.