BT Openreach are to offer free setup for their fibre-to-the-cabinet (FTTC) products at a limited number of telephone exchanges in a promotion which will run from the 7th of October to 31st December 2011. At full price, setup would cost £80 +VAT, but users connected to the 24 exchanges will be able to take it up for free.
As yet, the exchanges haven't been announced, but the offer is hoped to stimulate demand in specific geographic areas. This could be an answer to low-take up of FTTC services which BT said it was frustrated at. Whether service providers will pass on the savings to consumers is yet to be seen. Openreach have suggested that the savings could be used to invest in local advertising campaigns of the products rather than reducing fees to customers.
"The offer ... has been designed to encourage geographically targeted demand stimulation activities. CP's may wish to consider passing on the free connection saving at a local level or invest the savings in local Super-fast campaign activity."BT Openreach Statement