BSkyB has emerged as one of sixteen companies who are reported to be working with YouView in delivering content over the Internet-TV based YouView platform. Sky had previously requested a competition commission investigation in to the joint venture which is expected to launch in early 2012. The company seems to be taking the wise decision of embracing the platform which could be another outlet for them to distribute their content.
"We already distribute Sky content across a wide range of platforms. It makes sense for us to continue to explore new ways of reaching customers, but it's too early to say at this stage whether we'll offer a service over YouView."Sky spokesman
The sixteen companies also include some other familiar names including LOVEFiLM, Film4oD and The Guardian News & Media, which could breed some interesting new content available to users.
"We're delighted with the response we've had from the creative industries. We want all types of content providers to be able to deliver their content via YouView so viewers get the best possible choice.
The diversity and expertise of the organisations that are informing our development will ensure that YouView is able to support a potentially unlimited range of content in the future."Richard Halton, (CEO) YouView
Making the leap to move past the Internet being available only through computers has been a long ambition for many. Other companies are already making steps in this direction with Sony, for example, releasing a Google-integrated TV. Opening up on-demand content to TVs will truly breed a video revolution, allowing users to watch nearly anything they choose whenever they want. One hurdle does still remain for some, which is ensuring that the Internet connection is able to deliver this content, both in terms of speed and cost of video-heavy broadband users.