Sky have now surpassed that elusive 10 million subscriber mark it has announced in its Q2 results that cover the 3 month period ending 31st December 2010. With strong growth in revenue, the company have opted to increase their interim share dividend by 11%. The total customer base stands at 10.1 million with over 3 million of those taking a broadband connection and 1.2 million of these are connected to Sky's unbundled network (LLU). Growth in customers taking HD is also strong with 3.4 million customers now opting for this.
"In the second quarter, we saw strong demand across the board, passing our target of 10 million customers and adding more than one million additional subscription products for the first time. In particular, high definition continued to grow strongly and we achieved our highest broadband growth for more than two years. Overall, almost one in four customers now choose to take all three of TV, broadband and telephony from us, which is contributing to further strong ARPU growth and good levels of customer loyalty.
Next week, customers can look forward to the launch of Sky Atlantic, a premium channel featuring outstanding entertainment from the US and the UK, available to Sky TV customers at no additional charge. Later in the year, we will launch a new service, Sky Anywhere, to make it easier for customers to enjoy our programmes wherever they are. And we will open a new facility in Sheffield as the next step in a programme to expand our network of contact centres, which will deliver an improved experience for customers and result in around 1,500 new Sky jobs around the UK."Jeremy Darroch, (Chief Executive) BSkyB
The company also confirm the acquisition of 'The Cloud', bringing over 5,000 Wi-Fi hotspots under its remit which will help form the basis of a new service called Sky Anywhere, launching later this year. It will combine Sky Player with Sky Mobile TV to allow customers to enjoy Sky TV programmes wherever they choose.