Skip Navigation


Sky breach the 10 million customer mark
Thursday 27 January 2011 14:55:22 by John Hunt

Sky have now surpassed that elusive 10 million subscriber mark it has announced in its Q2 results that cover the 3 month period ending 31st December 2010. With strong growth in revenue, the company have opted to increase their interim share dividend by 11%. The total customer base stands at 10.1 million with over 3 million of those taking a broadband connection and 1.2 million of these are connected to Sky's unbundled network (LLU). Growth in customers taking HD is also strong with 3.4 million customers now opting for this.

"In the second quarter, we saw strong demand across the board, passing our target of 10 million customers and adding more than one million additional subscription products for the first time. In particular, high definition continued to grow strongly and we achieved our highest broadband growth for more than two years. Overall, almost one in four customers now choose to take all three of TV, broadband and telephony from us, which is contributing to further strong ARPU growth and good levels of customer loyalty.

Next week, customers can look forward to the launch of Sky Atlantic, a premium channel featuring outstanding entertainment from the US and the UK, available to Sky TV customers at no additional charge. Later in the year, we will launch a new service, Sky Anywhere, to make it easier for customers to enjoy our programmes wherever they are. And we will open a new facility in Sheffield as the next step in a programme to expand our network of contact centres, which will deliver an improved experience for customers and result in around 1,500 new Sky jobs around the UK."

Jeremy Darroch, (Chief Executive) BSkyB

The company also confirm the acquisition of 'The Cloud', bringing over 5,000 Wi-Fi hotspots under its remit which will help form the basis of a new service called Sky Anywhere, launching later this year. It will combine Sky Player with Sky Mobile TV to allow customers to enjoy Sky TV programmes wherever they choose.

Comments

Posted by herdwick over 6 years ago
3m broadband users of which 2m are via BT Wholesale ?
Posted by russianmonkey over 6 years ago
It'll be around 1.8m via IPStream products.
Posted by c_j_ over 6 years ago
1 million punters via LLU isn't over impressive really is it, as a percentage of their total customer base of 10M or so. 100% of the Sky broadband customer base I know are moving from Sky to Freesat for TV and from Sky to (tbd) for broadband.

"enjoy Sky TV programmes wherever they choose."

What is this article, a Sky PR puff? How much harder would it have been to say "whenever they're in reach of a Sky network? Coverage restrictions apply, 56K may not be achievable, etc"

ps
I know one Sky broadband customer. My claim is just as meaningful as the "wherever they choose" quote.
Posted by Foggy_UK over 6 years ago
"enjoy Sky TV programmes wherever they choose"

So the next time I'm stuck out in the middle of nowhere, with no 3G, WiFi, Broadband or Sky dish I'll still be able to watch SkyTV will I ???

Perhaps there is a better choice of wording as "wherever" indicates 100% coverage to me.
Posted by Dixinormous over 6 years ago
I suspect the 1.2 million refers to the amount of punters on fully unbundled lines rather than those on LLU of both SMPF and MPF varieties.
Posted by BIORAPTOR over 6 years ago
I am a Sky customer,and while they do offer me a stable reliable Broadband I am left wondering when they will make that move to offer fibre optic?.
Posted by NetGuy over 6 years ago
Bit off topic, but does anyone have a link to show current (or within last 6 months) estimates for numbers of customers for top 5 or top 10 ISPs ?

Saw TalkTalk listed in November as 4.25 million talk and broadband, her we see Sky with 3.x million broadband customers, just curious about Virgin and BT as two more of the big names and must not forget Orange, given original service was Freeserve going back to April 2002 when 'wires only' started.
You must be logged in to post comments. Click here to login.