A survey conducted on the thinkbroadband website of over 1,600 broadband users has shown that there is a large demand for faster broadband speeds leading into the coming year. We asked users what they would most like to see in 2011, and the overwhelming majority (43%) put faster download speeds at the top of their wish-list from their broadband provider.
|Faster download speeds||43%|
|Improve traffic shaping / capacity||17%|
|Faster upload speeds||13%|
|Better customer service||8%|
The results prove interesting as they help show where consumer demand lies. Even with research showing that customer service is often rated poorly, the top two votes show that consumers are more concerned about the speed of their connection and would like improvements to this and to avoid seeing slow-downs through traffic shaping on a providers network. Price only came in third within the results with 15% of users after a reduction, and customer service improvements at 8%.
We've seen that technical users are more likely to vote for receiving a faster upload speed. This ranges from nine per cent of the people who claim to 'know their way around broadband' to 18 per cent of those who classify themselves as 'really technical.' The less technical users were more likely to vote for reducing the price of their broadband over improvements to the speed of the connection.