Sky Songs will close in February as the service failed to attract enough customers with many people still favouring to purchase their music from iTunes or to listen for free through Spotify or last.fm. With less than 10,000 members to its name since launching in October 2009, the company has decided to close Sky Songs.
"We've taken the difficult decision to close Sky Songs. Although we are extremely proud of the service we built and the experience it offers, we just didn't see the consumer demand we'd hoped for. As Sky Songs demonstrates, we're a business that takes risks and innovates, but at the same time, we're pragmatic and act decisively when a new venture isn't working out."BSkyB spokesman
When it launched, Sky Songs had over 4 million new releases and songs from back catalogues of every major music label and a large number of independents. For £4.99 a month, customers were able to listen to advertising-free music streamed direct to their computer or download five mp3 tracks a month. Unfortunately for Sky, the service was uneconomical to run without a larger customer base.
The shutting down of a legal music source for this reason is a blow for the music industry as it's a sign that some consumers aren't willing to give up their ways of downloading music illegally. The industry would seemingly have an ever-harder battle on its hands to try and encourage users toward legal practices.