Virgin Media are looking to increase their network by partnering with housing developers Persimmon Homes to bring access to the Virgin products and services from the moment people move in. Selected new build homes in cabled areas will be built pre-connected to the Virgin network allowing them to take advantage of their TV broadband and telephone services.
Persimmon show homes will feature interactive demonstrations of the Virgin Media products making it easier for prospective buyers to see the benefits of a purpose-built communication and entertainment system which can be tailored to the buyers needs, when purchased off-plan.
"Fast broadband access and engaging entertainment sit at the heart of any leading-edge household today. We build every home with its future owners in mind so I'm delighted to be working with Virgin Media. Together we will ensure our customers can get the best home technology and are able to make the most of a connected digital home first hand."Karen Glyn, (commercial director) Persimmon Homes North region
It is good to see housing developers starting to embrace technology as a selling point for their new homes, and being able to get access to fast broadband is one way to achieve this. Hopefully they will also understand that copper phone lines are out of date and fibre should be installed in to every new home so that buyers will have access to future proofed technology from the moment they move in.