Skip Navigation


Virgin Media partner with Persimmon Homes to extend coverage
Tuesday 30 November 2010 15:36:41 by John Hunt

Virgin Media are looking to increase their network by partnering with housing developers Persimmon Homes to bring access to the Virgin products and services from the moment people move in. Selected new build homes in cabled areas will be built pre-connected to the Virgin network allowing them to take advantage of their TV broadband and telephone services.

Persimmon show homes will feature interactive demonstrations of the Virgin Media products making it easier for prospective buyers to see the benefits of a purpose-built communication and entertainment system which can be tailored to the buyers needs, when purchased off-plan.

"Fast broadband access and engaging entertainment sit at the heart of any leading-edge household today. We build every home with its future owners in mind so I'm delighted to be working with Virgin Media. Together we will ensure our customers can get the best home technology and are able to make the most of a connected digital home first hand."

Karen Glyn, (commercial director) Persimmon Homes North region

It is good to see housing developers starting to embrace technology as a selling point for their new homes, and being able to get access to fast broadband is one way to achieve this. Hopefully they will also understand that copper phone lines are out of date and fibre should be installed in to every new home so that buyers will have access to future proofed technology from the moment they move in.

Comments

Posted by Dixinormous over 6 years ago
This is a good thing, it was curious that Virgin / ntl / Telewest weren't doing this more, I guess a reflection of how cash strapped they were.
Posted by KarlAustin over 6 years ago
More like how much of a stranglehold other operators had over the house builders - that and very short sighted house builders, I know of a few people who have approached developers on new build projects to bring high speed net in and they just weren't interested.
Posted by Jimkirk363 over 6 years ago
they should also be expanding to areas which have missed out such as parts of streets that havnt been laid when other parts have or houses in streets that cant get it as such. A mate of mine lives in a Street in Morriston in Swansea and the entire other side of the road has VM and the side he lives on hasnt got it. They were told in the late 1990s the side they live on would be installed within 2 years and they never did.
Posted by Dixinormous over 6 years ago
They have been infilling and continue to do so.
Posted by herdwick over 6 years ago
"Selected new build homes in cabled areas" bit like the selected availability within new builds at Cambourne, Hampton ?

Isn't this coax broadband/TV and analogue phone, John ?
Posted by comnut over 6 years ago
hm, says the blind man who thinks HFC does not have fibre...
Posted by herdwick over 6 years ago
I never said HFC didn't have fibre in the system, Virgin apologist, I said it is not a fibre connection *to the consumer*. If you cut a virgin connection in two a) it will be metallic and b) there won't be any light shining down it.

It is no more "fibre" than ADSL delivered to a house 50 or 100m from the exchange.
Posted by New_Londoner over 6 years ago
"Hopefully they will also understand that copper phone lines are out of date and fibre should be installed in to every new home ..."

As per the point from Herdwick, this would rule out cable then!

Presumably home buyers wanting something else such as FTTC will get it, so not obvious if this is much of a story really, just about the builder promoting cable, no doubt on an entirely reasonable commission for every sale.
Posted by russianmonkey over 6 years ago
Am i the only person thinking that if it's partner, there is probably a condition for persimmon not to put say BT in... competition commmision anyone?
Posted by Somerset over 6 years ago
If it's a monopoly then a bit unfortunate for anyone wanting a Sky package.
Posted by EnglishRob over 6 years ago
There was a new build just up the road from us, I'm was surprised to see that Virgin didn't take the opportunity to lay cable to these new homes and potentially grab new customers (instead these home owners may end up going to Sky).

Well I suppose eventually BT may be able to put FTTC in, or maybe Virgin might dig the road up and lay cable (unless they can put some sort of FTTC in themselves, but with Virgin cable in the area I don't see that happening).

Rob
Posted by GMAN99 over 6 years ago
"Selected new build homes in cabled areas" so that's a minority of builds in cabled areas which aren't exactly a majority in the first place.

As for "fibre should be installed in to every new home" I totally agree but this isn't it is it? It will be coax still. Also isn't this a competition issue? How much of a fuss would Virgin make if all new <insert builder> homes came with a Sky Dish and Sky Broadband?
Posted by Jimkirk363 over 6 years ago
Posted by Dixinormous
They have been infilling and continue to do so.

Yes and most of the infilling is to new builds only.
Posted by whatever2 over 6 years ago
thats cos new builds tend to be infill as well.
Posted by Somerset over 6 years ago
So actually very few existing properties cabled up.
Posted by redrum217uk over 6 years ago
i just moved into a new build estate and can never understand why they don't lay fibre since the roads have just been build, in fact they haven't all the roads are temporary until the site traffic is all done. Saves digging up and re laying roads! BT should do this not just virgin, if they have to lay copper BT lines why not just lay fibre?
Posted by GMAN99 over 6 years ago
Because they don't officially have a voice over fibre only service yet.
Posted by alexdow over 6 years ago
Interesting!

My estate was fully copper cabled underground to every house in 1967 during building, by Post Office Telephones, predecessor of BT.

Remember the green, "glasshouse" vans for checking overhead lines?

Progress?
You must be logged in to post comments. Click here to login.