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Virgin use supercar taxis to promote their super-fast broadband
Wednesday 27 October 2010 17:16:51 by John Hunt

Virgin Media are launching their 100meg broadband service in style with a fleet of supercar taxis which will be roaming the streets of London tomorrow, Thursday 28th October. The cars will be available for the general public to hail, free of charge, between 10am and 4pm, being driven to their destination in Central London.

The three car fleet of premium taxis are made up of a Porsche 997 Turbo Gen 1, a Ferrari 430 F1 Coupe and an Aston Martin DBS, in black and the iconic yellow taxi light donning their roof.

"With today's announcement of our new 100Mb service, we wanted to do something fun and iconic to celebrate - our fleet of Ultrafast Taxis rolling out in London tomorrow will provide commuters a bit of excitement to liven up their day and the opportunity to get a taste of life in the fast lane courtesy of Virgin Media."

Jon James, (Executive Director Broadband) Virgin Media

Virgin are encouraging tweeters to send in photos they see of the cars on the #100MbTaxi hashtag.

To make it a bit more fun, we'd like you to e-mail us any pictures you see of these super-fast cars stuck in traffic (even better, if you see one stuck in traffic next to an empty bus lane!) and/or using a bus lane–If we are sent a perfect photo, we'll give away £50 in vouchers to the photographer.


  • All submissions should be e-mailed to with subject line "100Mbps Taxi".
  • Please attach unedited full resolution photos in JPG format
  • You may (and we encourage you to) submit multiple photos
  • You can only submit photos you have taken yourself
  • Please make sure that the photos clearly show the congested road and the Virgin 100Mbps Taxi (with branding)
  • Bonus points for getting a photo with a BT/Openreach van next to, in front of or behind the Virgin taxi.
  • We may publish submissions on our website and we will credit it with your name and/or twitter username if provided.
  • If we find a photo we'd like to use more widely, we'll give away a £50 voucher for each photo we choose in return for an exclusive* right to use in whatever form (we will still credit you as photographer); * unless you choose to make the photo available under Creative Commons "by attribution" licence, which we encourage :)
  • Finally, we reserve the right not to select any photos or to withdraw this offer at any time. All photos must be submitted by 28/10/2010 23:59.

We realise the difficulty of getting such a photo, but in the spirit of fun, we thought it would be interesting to see if someone does :)


Posted by adriang3uzf over 6 years ago
John must be submitted by 27/10/2010 23:59

Bit early, as it doesn't start until tomorrow!
Posted by djfunkdup over 6 years ago
'Bonus points for getting a photo with a BT/Openreach van next to, in front of or behind the Virgin taxi'...that did make me LOL there..;)
Posted by seb (Favicon staff member) over 6 years ago
@adriang3uzf: Eek.. thanks.. was meant to be tomorrow.. To be honest we don't think we'll get many but would make a really nice caption photo :)

@djfunkdup: BT engineers are permitted to enter the competition if they can catch the virgin taxis :-p
Posted by djfunkdup over 6 years ago
haha good point.;)
Posted by m0aur over 6 years ago
Just an attention-seeking set of teeth.
Posted by seb (Favicon staff member) over 6 years ago
@m0aur: Stating the obvious.. that's what PR is about.. but it's a lot more fun than many of the boring press releases we see :)
Posted by YaZiN over 6 years ago
Interesting PR. Shame that Virgin aren't as active in expanding their coverage.
Posted by wragby over 6 years ago
How about this one
Posted by Legolash2o over 6 years ago
I wonder how much it would of cost VM to hire those sports cars?
Posted by Legolash2o over 6 years ago
wragby, do you think BT hired that farmer to have his cows stop the car? :D
Posted by cyberdoyle over 6 years ago
Nice one wragby! Well spotted. bet that photo cost less than the virgin one too
I can see the #100megtaxi trending tomorrow if everyone spots one.
Posted by Jimkirk363 over 6 years ago
Phaps the money would have been best spent actually doing the updates so badly needed for the 100mb that some people have waited a long time for suffering from over utilization. Per Usual Virgin getting prioritys wrong!
Posted by New_Londoner over 6 years ago
Interesting metaphor to use for promotion - lets hire some (mainly non-UK) cars not really suited to be taxis that will be travelling at a tiny fraction of their potential speed! Let's make sure we choose ones which have very poor economy/CO2 characteristics to undermine the sustainability benefits of getting people to use communications in place of travel.

Not sure this has been thought through....
Posted by cyberdoyle over 6 years ago
Agree New Londoner, its a priceless metaphor - we have the vehicles to surf the net but not the pipes.
Copper is the equivalent of cycle lanes. It will be a different story when we all have fibre to the home. We'll all be driving ferraris.
Posted by Btcc22 over 6 years ago
"Posted by wragby about 11 hours ago
How about this one"

Not Photoshopped at all. Nope, not at all,
Posted by New_Londoner over 6 years ago
@CD "We'll all be driving Ferraris. "
But as most people don't want to pay (much) and "there is no money", the statement needs to be re-thought.

If you can drive at 70mph, why bother with a ferrari except as a pointless status symbol? My 40Mbps FTTC link is more than sufficient given the limitations of many web servers today, and will probably see an upgrade path to 100Mbps over the next few years, with 60Mbps already announced.

So pay for FTTH if you like, but please don't expect me to happily subsidise it through my taxes any more than a Ferrari!
Posted by Dixinormous over 6 years ago
Again if Tref is so interested in rural broadband he could put his company's money where his mouth is rather than relying on others to do it.

WelshChris - stop whining, the PR budget and the upgrade budget are different things and don't affect each other.

Silly PR stunt but I guess that's the point of PR isn't it, grabbing attention. No point reading too much into it.
Posted by ian72 over 6 years ago
@Dixinormous: Separate budgets is a fallacy - they all come out of the same profit margin and are only separate for internal accounting.

But, the relatively small cost of doing this compared to potential revenue from new sign ups because of it is more than likely worthwhile (and will allow the company to pump more money into upgrades).
Posted by GeorgeLloyd over 6 years ago
How did Virgin get a licence to apply for hire on vehicles that do not conform to standard dimention for a Londn Taxi?
Posted by spinneybel over 6 years ago
You get extra bonus points for submitting a photo of one of these taxis being towed away by a private clamping company.
Posted by xela over 6 years ago
1st prize, of course, is £100 - to get that you need a photo of a supercar that ISN'T stuck in traffic in central London ;-)
Posted by m0aur over 6 years ago
If you read the post, you will see that no charges are being made, so no licence is required.
Posted by djfunkdup over 6 years ago
gawd some of you people need to lighten up a bit before you drive your self into an early grave. you are Obsessive to the point that it makes uneasy reading...........
Posted by m0aur over 6 years ago
You will find all forums, are a meeting place, for the worlds anoraks that know better than everyone else.
Posted by otester over 6 years ago
At the end of the day we the people are responcible for the state of internet in this country, voting in socialists that forced BT to do everything; unprofitable coverage, fixed pricing and fund NGA.

Fixed pricing has also meant prices are too low for competitio. To really gain a foothold.

Hopefully 4G will improve this.
Posted by otester over 6 years ago
Competition to really gain a foot hold*
Posted by mabibby over 6 years ago
Excellent idea!

It's a shame there's the usual moaners and groaners trying to put down what I feel is quite a clever PR idea.
Posted by 1monocat over 6 years ago
those naughty socialists spoil everything:

BT offered to do a deal with the government under which it would build a nationwide fibre optic network in exchange for being allowed to deliver "entertainment" (TV, videos etc) along its lines.

But [...] rejected that on the grounds that it simply extended BT's monopoly and opted instead to generate more competition for BT by establishing a cable TV industry.

Posted by Mr_Fluffy over 6 years ago
Funny - I thought it was under a Tory administration that British Telecom were forced to not spend their cash mountain on fibreing up the country! Was it Mad Maggie's Mob or was it under Major?
Posted by xb0xguru over 6 years ago
@Mr Fluffy - it was Maggie's Mob. I remember having a conversation with a BT engineer a fair few years ago where back in the 80's, BT approached Mr(s).T and offered to fund 50% of the work to lay fibre across the UK. They of course refused as they had far too many fingers in pies. I don't expect this ConDom administration to be any different.
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