The never ending battle between Virgin and Sky continues today with the announcement of new content to Virgin Media's on-demand TV service coming in December. This comes hot on the heels of Sky's launch of the Sky Anytime+ Video-on-Demand (VoD) service that is going live at the end of October. Virgin's deal sees them teaming up with NBC Universal to offer popular US shows through their TV, website and mobile platforms. Content will include past seasons of House, Heroes, 30 Rock and The Office (US). Best of all, the content will be in high-definition, allowing customers to enjoy the most from these newly available shows.
"Our pioneering TV On Demand service continues to offer the greatest choice for all the family and we're delighted to bring our customers these great shows in HD from NBC Universal. With more and more consumers enjoying the flexibility of watching TV whenever they want, our new online and mobile services also give our customers a fantastic way to enjoy content wherever they are."Cindy Rose, (Executive Director Digital Entertainment) Virgin Media
It is encouraging to see more programming becoming available for viewers to watch whenever they choose, and this should help build Video-on-Demand in to a more popular way to watch programming. With YouView (formerly Project Canvas) expected next year, video-on-demand direct on the television will be available to many more homes than before, with limitations moving towards broadband speeds and usage limits rather than programming schedules.