Starting Tuesday, Sky+HD customers will be able to access on-demand video content for free through Sky Anytime+. The service will offer movie, sports, entertainment and other content from a range of channels which will be continually updated to generate a large library of content to watch. At launch the service will have thousands of hours of content to watch with over 600 different titles. One selling point is the availability of "iconic box-sets" from HBO which are likely to include shows like The Sopranos. The new option is only available to users who have a suitable Sky broadband connection (either Sky Unlimited or Sky Everyday Lite), although this may change to include more broadband operators over time. This means that if you live in a non-Sky LLU area, you will not be able to get access to this service.
"Sky Anytime+ demonstrates the benefit of being able to use the best combination of distribution platforms in delivering what our customers want. Through Sky Broadband customers can now explore a rich library of programming to watch on-demand through their TVs. Meanwhile satellite continues to satisfy the increasing demand for high bandwidth services like HD and 3D, and Sky+ continues to help customers define their own schedules from the best of the week's TV.
We're introducing Sky Anytime+ against the backdrop of another really strong quarter for Sky Broadband with our fastest growth in over two years. Customers are responding to our mix of high quality, great value broadband products. At the same time we continue to increase the number of our TV customers, with millions now opting to take our state-of-the-art Sky+HD box."Stephen van Rooyen, (Deputy MD of Marketing) Sky
Users must connect their Sky+HD box either through a wired connection or a wireless one to their broadband router. An engineer install option is also available, and those who are new customer will be given the option of connecting up at install.
The system works using a continuous download so content becomes available to watch before it has completed download. This will mean that there will be a short delay before programmes can be started (of around a minute), but if you have a slow connection this could be longer. Roll-out will also be phased over time with the majority of Sky+HD boxes being able to receive the service by the end of the year.