96,000 net customer additions this quarter (Q1 2010-2011) have taken total Sky numbers up to 9.956 million customers, still just shy of the elusive 10 million mark. Average revenue per user has also grown from £508 per year last quarter to £514. Group revenue for the company is up 15% year-on-year at £1.525 billion. Pre-tax profit was £232 million up from £177 million for 2010.
"Operationally, we have made a very good start to the year with 96,000 net customer additions and record take-up of our additional subscription products. In particular, our focus this quarter on home communications has been rewarded with our highest ever take-up of broadband, telephony and line rental, alongside further good growth in high definition. To support our continued growth, we plan to open a new contact centre next year with the creation of 500 jobs."Jeremy Darroch, (Chief Executive) BSkyB
Sky have recently re-focused their marketing to look at home communications, and following successful advertising have seen the highest take up of broadband and telephony products to date, 36% higher than the previous quarter. Triple-play products seem to be proving popular with 50% of all new home customers taking a packages including TV, broadband and phone services. This has pushed total triple play customers to 23% of the customer base. 178,000 broadband customers were added in the quarter, the and Sky now have over 1 million broadband customers on their fully unbundled network.
One key step forward that Sky have made this quarter is the launch of Europe's first 3D TV channel which launched on the 1st October, and the company will be launching a new on-demand service 'Anytime +' which will give customers access to movies, documentaries, children's programmes and classic sports.