Virgin Media have announced the launch of their 3D TV service today just beating Sky to the posts who are launching their 3D Channel on Friday. The Virgin service is available to viewers who have a V HD or V+ HD box, and a suitable 3D TV. After successful tests and demonstrations on Virgin Media stores, the company is pleased to announce the launch of the service. Content comes via Virgin's movies on demand services powered by FilmFlex, and the company will be looking to add more to its 3D portfolio over the coming months.
"We're really excited to bring a taste of 3D to our customers in the comfort of their own homes. As we've already seen with the take-up of high definition programmes, viewers are continually looking for new ways to experience their favourite shows, and with the addition of 3D On Demand, they will be able to watch eye-popping movies whenever they want!"Cindy Rose, (Executive Director of Digital Entertainment) Virgin Media
'StreetDance 3D' is the first title available at £5.99 for a 24 hour rental. Further movies are expected to be launched over the coming months such as 'Garfield's Pet Force 3D' in October, 'Disney's A Christmas Carol 3D' in November, 'Step Up 3D' in December and 'Despicable Me 3D' in early 2011.
Whilst content on Virgin is sparse, Sky's service launching to consumers on Friday will offer a dedicated 3D channel which will be showing live coverage of the Ryder Cup in 3D, as well as films including the latest Ice Age and Monsters vs Aliens, both in 3D. Crucially, the channel is free for viewers who subscribe to Sky World and Sky+HD.