Project Canvas has made a transformation today to become YouView, a name that was rumoured to be the brand of the service back in July. The re-branding today also brings the launch of a consumer-centric website which gives a better idea to viewer what the service can deliver and a new company to operate under, headed up by Richard Halton who previously lead the BBC's Corporate Strategy Team.
For those who haven't been following the developments, YouView née Project Canvas is a joint venture between broadband and TV partners to develop a set top box which can be used to deliver catch-up TV (such as iPlayer/4oD) and on-demand services via a broadband line direct to your television. The project partners include the BBC, ITV, Channel 4, Five, BT, TalkTalk and Arqiva who will either bring content or a platform where the boxes can be deployed. TalkTalk and BT have both offered television services but neither has been able to make a significant imprint on the market with Sky and Virgin Media holding the large majority of customers.
"YouView is a brilliant new subscription-free TV service which combines the best TV with on demand services and internet content. I am delighted to be leading the team who will make it a reality and think it will change the way we watch TV forever."
"We are creating an exciting consumer brand which will stand for a better TV experience for UK homes. Connected TV creates all kinds of creative possibilities, for existing networks as well as local services and new developers of interactive applications. It all adds up to great news for TV audiences. I look forward to working closely with the creative and developer communities to open up exciting possibilities for viewers to discover and enjoy content in new ways."Richard Halton, (CEO) YouView TV Ltd
The set top boxes from YouView will include a PVR (personal video recorder) which will allow the pausing of live TV and will enable viewers to record any content that is aired. There will be no contract or monthly subscription to use YouView but some pay-for content will also be optionally available. The service is expected to launch in the first half of next year.