Everything Everywhere is the new company name for Orange and T-Mobile which was announced today, bringing both Orange and T-Mobile under one company from the 1st of July. Orange and T-Mobile are to keep their brand identities, each retaining its own shops, marketing campaigns, propositions and service centres, but the companies will be managed centrally by one team under Everything Everywhere.
The merger creates the UK's largest single mobile phone network with a combined customer base of 30.2 million (including Orange's fixed Internet customers). They intend to create the largest and best mobile network in the UK, and will work to cut duplication of sites. Later this year, customers will see the first benefits of the combined network by being free to roam across both networks.
"Together, we are Britain's biggest communications company, with over 30 million customers.
"We are on the verge of a communications revolution. Up until a few years ago, mobile was just about voice and text – not now. Multimedia phones have already started to change the way our customers access the world – for entertainment, education, information – wherever they are, whenever they want.
That is why, through our scale and Britain's only super-network with its unsurpassed coverage and capacity, we will be leading this revolution, giving customers instant access to everything, everywhere.
We are Everything Everywhere – it's our name, our vision, and our ambition – and we run two of the UK's biggest brands Orange and T-Mobile. It's our vision to give our customers instant access to everything everywhere, opening up a world of endless possibilities."Tom Alexander, (Chief Executive) Everything Everywhere
Orange also has ambitions to revive it's TV over broadband service which it was considering back in 2007. Recently Orange broadband customers have been in decline with the latest Orange financial results showing only 863,000 customers. An announcement last month saw Orange hand over the keys to its broadband network to BT to manage which may give them the basis for launching a TV service similar to BT Vision.