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19% of Sky customers take TV, broadband and telephony
Friday 30 April 2010 03:03:21 by John Hunt

Sky's financial results were published on Thursday and these showed strong customer growth for the company. 62,000 customers were added in the quarter ending 31st March 2010 bringing Sky's total customer base to 9.770 million. Sky+HD has been a big seller for the company with 428,000 net additions, exceeding 25% penetration. 19% of Sky customers now take a triple-play bundle of TV broadband and a telephone service driving average revenue per user (ARPU) to a new high of £503, up 11% year on year.

Looking ahead, broadband price and speed changes were announced in April which will bring 20meg broadband to all their 'on-net' customers (i.e. those on a Sky unbundled exchange). Sky 3D will launch to residential customers later this year after the company successfully launched the first European 3D channel to commercial customers, with over 1,000 venues currently on board. Sky will also launch a broadband-enabled video-on-demand service later this year which will take advantage of functionality in the Sky+HD box.

"The business has continued to perform very well in what remains a tough consumer environment. Customers are responding to our focus on quality, innovation and value, and success in our multi-product strategy has allowed us to deliver double-digit growth in each of revenue, free cash flow and earnings per share.

We have seen a huge response to our decision to cut the upfront cost of high definition, with net additions of 428,000 - up 76% on the prior year. The number of customers taking all three of TV, broadband and telephony is up 39% year on year and, as customers reward us with more of their business, ARPU has surpassed £500 for the first time.

In support of this growth, we have created around 1,500 jobs over the last two years and, with the announced opening of a new contact centre facility in Stockport this quarter, we will be adding a further 550 jobs in the Greater Manchester area. At the same time, we continue to broaden our contribution to the communities in which we live and work. Our secondary schools programme 'Sky Sports Living for Sport' reached a key milestone this month signing up its 1,000th school.

Our leading HD box is allowing us to bring more innovation to customers faster and at lower cost. The launch of Sky 3D, Europe's first 3D TV channel, has got off to a good start, with more than 1,000 venues signed up so far. We're on track to bring 3D to residential customers later this year along with our new video-on-demand service, Sky Anytime+. All of this will be available through our existing HD box.

Today's results show that our financial performance is accelerating as we move through our investment in broadband and HD. Our focus on delivering an outstanding service for customers positions us well for sustainable growth in shareholder returns."

Jeremy Darroch, CEO, BSkyB

Comments

Posted by mishminx over 7 years ago
Innovation and value? Hmm... Perhaps I take HD for granted. With free HD boxes along with free HD subscriptions I should hope that their HD subscriber rates are increasing. Though I tend to view triple play offerings in much the same way as I used to think of ISP domain and email.
Posted by Pigmaster over 7 years ago
Also beaware that sky release your personal details onto 3rd party companies without your permission, that or an inside party at Sky is acquiring the customers details and providing via the backdoor to 3rd party companies.
I am just about coming to the end of my first year of SKY TV and for the last 4 weeks I have been plagued with sales calls from Satellite Warranty Companies try to get me to take warranty out on my near 12month Sky+ boy. I have had 7 individual companies ring me, none of them releasing their caller ID and all claiming to be from SKY.

Posted by Pigmaster over 7 years ago
Complained to SKY and sky say that they only deal with one company called Domestic and General and suggested that it was infact *myself* who gave out my details to these other Warranty companies. What a load of crap.

Besides as I have told SKY that if my Sky+ does break I expect a free replacement box, and if they can not or will not provide me with a new one then I shall just cancel SKY and get free HD from Freesat or now Freeview. Simple.
Sky is not an essential part of my life and I can get 90% of what I want elsewhere and from free.
Posted by AndrueC over 7 years ago
I very much doubt that Sky are releasing those details. They *do* have an arrangement with Domestic and General. I don't think they would wish to risk that arrangement nor the wrath of the information commissioner by giving your details to a third party. I also imagine they would not want that to happen because of the inherent value of the information which reduces the more people who know it.

I've been a Sky subscriber for nearly twenty years and have upgraded twice - the last time to Sky HD in August. I have never received any cold calls regarding warranties.
Posted by AndrueC over 7 years ago
..contd. Some of the reports I've read on Digital Spy suggest the calls are speculative - IOW they don't know you have Sky they just call on the offchance.

However there /are/ a lot of reports of this happening to people so I know that you're not making it up. I just don't think it's accurate or fair (in this instance) to blame Sky. I would imagine Sky are almost as annoyed about it as you and the other victims.
Posted by otester over 7 years ago
@AndrueC

Tried TPS?
Posted by AndrueC over 7 years ago
Actually, yes - and the MPS. I registered when I moved into my current house in 1999. Maybe that's why I don't get these calls. OTOH it doesn't stop everyone.
Posted by amforbes over 7 years ago
Best idea is to avoid sky alltogeather too many channels too many repeats, I'm happy with freeview.
Posted by CARPETBURN over 7 years ago
@PIGMASTER
Sounds like you have had these people trying to scam you, watch...
http://www.youtube.com/watch?v=AmohLJc00i0
and
http://www.youtube.com/watch?v=eKgMFJnDmNA

Old scam
Posted by Somerset over 7 years ago
Typical calls are someone 'doing a market survey'. First question 'do you have Sky TV?'.
Posted by pje1979 over 7 years ago
Yes, those 'fake' Sky warranty calls are just made at random. I know several people that have never had Sky who have been phoned and offered a warranty on their non-existent Sky boxes.
Posted by pinshot over 7 years ago
most sky customers are extremely stupid then. In fact most sky customer only care about football and movies for the kids and are very non tech savvy.

If they were smart they would be using P2P for movies and TV (thereby getting it free and first) and football isnt exactly for the more intelligent of us anyway so there isnt much of a smart solution for that old working class fave.
Posted by CARPETBURN over 7 years ago
Yeah because every show on skys range of channels you can get on P2P!! Oh and all legally of course... Sky customers stupid? Id suggest a visit to the carnival and the house of mirrors.
Posted by otester over 7 years ago
@CARPETBURN

Yep and even uncensored versions both available in either SD or HD.

I think you take a hostile stance to P2P/Usenet either because you're a nimby or you don't know how to use it.

I tend to buy games but they are available should one want them.
Posted by CARPETBURN over 7 years ago
Oh pleeeease otester just run along, if you had any sense you would know my opinions on P2P if you read the forums. Im not against it at all. At the same time im not for pikey twats downloading everything they can.
Oh and you cant download everything on P2P that is on all skys range of channels, the Living channels have a few good shows that have never shown up on any newsgroup of torrent site, so not only are you stupid you are wrong.
Posted by CARPETBURN over 7 years ago
In fact i better state now before in typical nugget fashion you continue to argue......
Link to every show on this http://tv.sky.com/tvlistings on P2P please..... That includes all local news shows, home shopping cack and all the sport on the 2 eurosport channels...... JOG ON!
Posted by absent over 7 years ago
Sky might get a higher uptake on triple play if they'd unbundle more out of city exchanges. The further you get away from a city, the less chance there is of cable, the poorer the Freeview reception is therefore most probably the higher the uptake of satellite TV is.
Posted by TGVrecord over 7 years ago
I opted for satellite for two reasons. First the poor Freeview signal and secondly to get BBC and ITV HD. However as I am loath to contribute to the Murdoch millions, I went for Freesat. No monthly subs for me!
Posted by otester over 7 years ago
@CB

"Pikey twats"?

Using the content I find has no physical effect on anyone, I wouldn't buy it even if I couldn't find it on P2P/Usenet, I refuse to support evil companies, especially the likes of the media industry which is trying to censor the internet.

Provide me a service better than Usenet (which is possible) and they'll have me.
Posted by CARPETBURN over 7 years ago
Im not going to argue with you, its pointless trying to educate the un-educatable.
Posted by pje1979 over 7 years ago
@absent, yes I agree with that. My exchange (Scarborough) has about 24,000 lines connected. We have no cable and only 3 other LLU operators, but no Sky. I'm sure they'd clean up if the unbundled it.
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