Digital Region announced the go-live of their fibre network in South Yorkshire at the end of last year, a regional project to deploy 'superfast broadband' to the area. Work is now under way to connect up homes and business so that they can access services that are provided over the network.
Digital Region Broadband is one such company which is deploying services on this network with broadband products aimed at business users starting to become available through the use of fibre to the cabinet (FTTC) and fibre to the premises (FTTP) technology. Current coverage stands at around 20%, with a full rollout expected by May 2012. The Digital Region website offers a postcode checker to advise when service will be available in your area.
The Digital Region Broadband FTTC based products offer up to 20Meg (from £30/month) and 40Meg (from £40/month) download speeds and include a business telephone service. A 10Meg symmetric product is also available offering an uncontended leased-line for £300/month. Faster fibre products offering 100Meg speeds or faster can be deployed for businesses and these may see a significant saving over existing providers such as BT. Digital Region Broadband can also offer wholesale services to other ISPs looking to deploy on the network in South Yorkshire.
One of the challenges in place to make the Digital Region a success is to try and convince people why they need this extra speed that the new service provides. A similar issue exists in other areas shown best perhaps by the 41,400 customers Virgin had on their 50meg product out of the 4.1million (around 1%) at the end of last year. For home users, the killer application is mainly video and a video network is reportedly in discussions to deliver services in the Digital Region.