This morning, BE Broadband has reduced the price of its BE Value product from £13.50 to £7.50 making it the UK's cheapest standalone ADSL2+ broadband service. The package will not be subject to any traffic shaping but does include a 40GB usage allowance.
The service is an 'up to 8 meg' product but unlike most other entry level packages, features a free ADSL2+ modem, 24x7 support and an up to 1.3Mbps upstream rate which is becoming increasingly important as users generate more content by uploading photos and videos. As before, a 12 month contract applies but at £90 per year, it's still a bargain. BE Broadband was recently in the news following their success in our Customer Service Awards which are based exclusively on ratings by users, showing that its value services are still backed with excellent customer support.
"The trends we're seeing are for no traffic management allowing more freedom and of course lower prices. Our members demand the freedom to prioritise and think for themselves, not have their broadband provider do it for them. We believe there a lot of customers that will leap at the chance to get a service that doesn't slow down based on the content of their downloads but don't use the internet enough to justify an unlimited product."Tom Williams (Head of Operations), BE
BE had run a half-price offer in 2009 which ended a few days ago which proved popular. It consulted customers over the last few months and concluded that users preferred to have a fixed 40GB usage allowance with no traffic shaping, prompting the change.
Any customers exceeding 40GB will be contacted by BE to discuss their usage and will be offered an upgrade onto an unlimited package if appropriate.
Note: We are in the process of updating VAT on our ISP listings which may take a couple of days before figures reflected are correct. The price for BE Value is nevertheless £7.50 inclusive of 17.5% VAT.