TalkTalk has grown in size beyond almost any estimates made when it launched itself on the LLU broadband market back in 2006, it now has over four million consumers using its services (this includes people on the AOL/Tiscali and other brands).
November 2008 saw TalkTalk respond to the increasing number of up to 24Meg products on the market by launching a variety of boosts that allowed people to boost speed and add other products to their basic £17.74 phone/broadband package (£6.49 for calls/broadband, £11.25 line rental). A year later we see TalkTalk launching another new product TalkTalk Pro, which combines a number of boosts into one product and offers a saving on buying each boost individually. The new package we were told at the press launch was in response to calls from customers for a simpler way of combining these boosts and knowing they will have a fixed price service.
TalkTalk Pro is available on the TalkTalk LLU network, which is on 1700 exchanges now, but should extend from 80% of UK households to around 90% in 2010. The package comprises a free D-Link wireless 'N' modem/router, full ADSL2+ speeds of up to 24Mbps (line length is the major controlling factor), unlimited downloads and free anytime calls to 01,02,03 0845 and 0870 numbers. The price is £14.99 for the broadband with £11.25 line rental required, and an 18 month contract. Note: TalkTalk is only taking sign-ups to its Pro package over its sales telephone line currently.
The recent amount of involvement by TalkTalk in the Digital Britain process while perhaps being carefully planned PR, does also reflect the fact they are the largest broadband retail provider in the UK, and in the past whereas BT Retail was Openreach's largest line customer for broadband, the influence from TalkTalk should start to have an effect. While TalkTalk may not own a local loop they are keen to exploit the various Fibre to the Cabinet products, so long as the level of control is sufficient to provide a good end to end consumer experience.
A sign maybe that TalkTalk is repositioning itself is the adoption of the I-Plate. They are to offer this as freebie for customers in an effort to boost line connection speeds. Relatively old data from BT Wholesale showed an on average 1.5Meg boost in connection speed for people fitting the I-Plate. TalkTalk are set to package the I-Plate along with another microfilter and simple instructions on fitting it, along with other ways of boosting your speed.