Virgin Media and Universal Pictures have announced that PictureBox, an on-demand movie service will launch on the Virgin TV platform in July. The service will allow TV subscribers to view films whenever they like from a rolling selection of 28 films for £5 pounds a month.
Titles will include both recent and old films. Seven new titles will be added every Friday, and many films will be available in HD. Films in the coming months include Hot Fuzz, The Bourne Ultimatum, Children of Men and The Holiday, as well as some older titles such as Scarface, Total Recall, The Nutty Professor and E.T – The Extra Terrestrial.
PictureBox is also available on BT Vision, Tiscali TV and topup TV.
"This agreement is a significant step in the growth of the PictureBox brand, which will now be available to Virgin Media's 3.6 million TV customers in the UK. Our reach in the UK has now increased more than fivefold and the service has expanded internationally since initial launch less than three years ago."Belinda Menendez, president, NBC Universal International TV Distribution.