Ofcom have announced the results of research it has carried out looking into why 30% of the population have chosen not to have Internet access at home.
According to the research, those likely to get Internet access at home in the next six months are likely to be younger adults who use the Internet already at work and have children. The key reasons cited for getting online include accessing information, communicating with friends, keeping up with technology and due to family recommendations.
The research identifies two main groups who are currently not online: The self excluded (42% of adults) are simply not interested and are more likely to be older non-computer users who cannot see a significant benefit. The financially excluded (30% of adults) on the other hand think the access is too expensive or that they didn't have the skills necessary to use it.
More information on the Ofcom research can be found here.