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Sky reach 2 million broadband customers
Thursday 30 April 2009 15:13:22 by John Hunt

As of the 31st March 2009, the end of the 3rd financial quarter for BSkyB, the group had broken through the 2 million broadband customer barrier with a total of 2.085 million customers. This equates to 22% of the 9.3 million BSkyB customer base. Of those 9.3 million, 15% take a TV, broadband and Telephony bundle, an increase from 9% a year ago. Net customer growth compared with this time last year was up by 24,000 to 80,000 customers.

Sky are also seeing strong growth in their HD product following a reduction in price of the Sky+HD box to just £49 in January. This has induced 243,000 net additions this quarter bringing the number of Sky HD customers to just over 1 million.

"We have made a strong start to calendar 2009. In difficult times, customers are making careful choices and responding to the combination of quality and value that we offer. Over 9.3 million families now choose Sky and they are taking more products from us than ever.

"Looking ahead to the rest of calendar 2009, we expect conditions to remain challenging. In this environment, and at a time when people are spending more time at home, we will continue to provide our customers great entertainment and money-saving broadband and telephony. At the same time, we will stay focused on cost efficiency to allow us to invest sensibly in areas that drive long-term value for the business, such as high definition, with the objective of emerging stronger from the downturn."

Jeremy Darroch (Chief Executive), BSkyB

In total, BSkyB reported adjusted revenue of £3,960 million with a rise in profits to £589 million up from £521 at this time last year.

Comments

Posted by meldrew over 8 years ago
If they could be bothered to unbundle my exchange they could have two million and one!
Posted by txrx over 8 years ago
I've head a couple of grumbles about their phone package setups but once setup it seems to work ok. What's the broadband package with this lot like?
Posted by adriandaz over 8 years ago
They could use some of that profit to supply broadband and telephone services in the Hull area :)
Posted by uniquename over 8 years ago
@txrx
Apparently the LLU broadband is good. The non-LLU (Sky Connect) is far from being so.
Posted by jossmer over 8 years ago
They could also use some of that profit to sort our the Pace Hd box fiasco!
Posted by mishminx over 8 years ago
Well clearly they don't spend any of their profits on customer service. Which is why they now have one less bundle customer. XD
Posted by CARPETBURN over 8 years ago
quote"If they could be bothered to unbundle my exchange they could have two million and one!"

Hang in there Meldrew, the area i live in at one time never had any LLU services to choose from. Suddenly.. bam several companies all unbundled my exchange. Its worth regularly checking, im with Ukonline and only discovered my exchange was unbundled when i was leaving Pipex and looking around for alternatives. When i joined apparantely the exchange had been unbundled for near to nine months LOL if i had knew and kept checking previously i would had joined much sooner.
Posted by CARPETBURN over 8 years ago
@txrx
Uniquename is probably 100% correct with his post, as stated above im with UKonline (owned by Sky) and their LLU service in terms of speed, price etc is pretty darn good, people do have some issues with their NON-LLU service (MAX) base products though. Only run to Sky or UKonline if your exchange is unbundled IMO, there is no real benefit if you cant have their LLU services (atleast IMO)
Posted by CaptainW over 8 years ago
Just to add clarity to CARPETBURN's comments Sky's LLU (Base, Mid or Max products) are excellent IMO but outwith their network (non-LLU), they resell BT's service (Sky call it Connect) - just don't want the poster to get them mixed up
Posted by chrysalis over 8 years ago
I also wonder if on the lower LLU products do sky still not enforce the usage limits? My sister used to rape her sky base 2 meg connection and did way over the limit without a single warning from sky.
Posted by Gzero over 8 years ago
Interesting sister you got there :P
Yeah my brother goes way over the limit on the 2mbps pack as well. But we've forgotten the password and email that we signed up the account with ops.... :)
Posted by CARPETBURN over 8 years ago
@chrysalis
I think its similar to us UKonline users.... If your service is LLU based and not MAX product (or aas Sky call it a "connect" product) then AFAIK it is a true no limit (ULIMITED) service. If however you are a connect customer they do indeed in the small print still have a FUP, which doesnt apply to those on LLU.
Posted by chrysalis over 8 years ago
CB well all of ukonline packages are marked as unlimited, whilst sky base and sky mid have actual fixed limits. But it seems or at least it used to seem those limits were not enforced.
Posted by 2doorsbob over 8 years ago
well "whoop tee do" for skys 2million customers its a shame over 25% of them pay nothing for there bbi service ..not exactly good business sence lol
Posted by CARPETBURN over 8 years ago
^^^ Considering they make money from their TV service they dont have to charge a small fortune for their broadband services, its no different to how Virgin bundle phone and TV packages together or how BT give away homehubs and/or let you make free phone calls in evenings or weekends on the right call package... Its a perfectly sensible business model, charge people for one part of the service give other areas away for free and gain market share in those areas also
Posted by CARPETBURN over 8 years ago
Think of them as a supermarket with a 3 for the price of 2 offer on ready meals, rather than going and buying your ready meal curry from another supermarket you grab it in the competitions shop as you can get more for less. Tescos for example are masters at it, hence why they have such a large customer base.
Posted by david29 over 8 years ago
I ordered and paid for HD but it didn't work. After several visits they got it to work after 2 momths. In that 2 months they put the price of the HD box down but refuse to refund any of my money. Rip off merchants!! Can't even
leave and go to Virgin until my 12 months contract is up.
Posted by billytest over 8 years ago
Had Sky TV with Sky+ for the last 3.1/2 years for £19.50 per month. The phone line rental is £10 per month with free evening and weekend calls and free broadband. We are not in a freeview area until 2012. Sky TV, broadband and phone work without any problems. Are there any better offers out there?
Posted by CARPETBURN over 8 years ago
quote"I ordered and paid for HD but it didn't work. After several visits they got it to work after 2 momths. In that 2 months they put the price of the HD box down but refuse to refund any of my money. Rip off merchants!! Can't even
leave and go to Virgin until my 12 months contract is up."

Sounds like a problem with your install rather than a Sky technical issue you had. Oh and if HD is important why go to Virgin Skys range of HD content is superior
Posted by 2doorsbob over 8 years ago
i was just pointing out carpet that over 250.000 sky customers dont pay for there bbi service and sky provide a free router .any chump can give a service away for free and pat themselves on the back saying look at how many customers we've added....no wonder they have introduced a price increase so you have to take there line rental ..maybe they can claw some profits back by charging people to speak to customer service or tech support before 6pm
Posted by CARPETBURN over 8 years ago
I still dont comprehend what you are trying to state. Sky are no different to Vigin or BT, if you look at some of their package deals certain things are IN A SENSE "given away". Virgin basically give away their TV service if you take a phone service, BT charge broadband at a reduced rate for xx months if you take another service of decide on a longer contract and give free calls and similar... Skys profits come from TV subscribers, BTs comes from phone customers, Virgins from those that go for their fastest broadband or big packs, Sky is no different.
Posted by Dixinormous over 8 years ago
Broadband is purely a retention tool to reduce churn. Sky don't care about it as a money maker, while for Virgin it's about the only thing in the triple play that actually makes money.
Posted by CARPETBURN over 8 years ago
quote"Broadband is purely a retention tool to reduce churn. Sky don't care about it as a money maker, while for Virgin it's about the only thing in the triple play that actually makes money."

Yep as i said, doesnt matter what company it is some make money from certain services while others are not as profitable, its been that way for some time now with Sky, Virgin and BT
Posted by comnut over 8 years ago
--- and the other part of the story are those posters that think they represent the whole UK... people on other forums get 10 or 20 M easily..

Just like a poster on ISPreview said, they have not read the terms properly, and just want to moan... you know the URL for it... :(
And even then, it only lasts for hours, unlike some ISP's weeks..

Set your download timer for after 9pm, and the only limits (on CABLE) are due to overcrowding...
Posted by CARPETBURN over 8 years ago
^^^ Ive always maintained Virgin in some areas performs exactly as it should and people get the full speed they pay for at the times they should get it. Others though are not so lucky.

Virgin media for some that dont want massive amounts of data but high burst speed can be a very good choice... However you need to know how your area (or even road) performs with their service first, in some areas it really is terrible.
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