Two viewers of a BT Total Broadband advert challenged that the advert was misleading as it implied that both the Home Hub and Hub Phone were free. The full adjudication can be read on the Advertising Standards Authority website.
A TV ad for a BT multi-play package showed a man flicking through TV channels and discussing them with a friend. Small, white on-screen text at the bottom of the screen stated "New Option 1 customers: £7.78 Direct Debit monthly for 3 months. £15.65 thereafter. 18 month term. Hub free with Option 1. £88.08 from BT Shop." The voice-over said "switch to BT Total Broadband and discover a different way to watch digital TV with BT vision. You're not tied to a TV subscription and you only pay for what you want." Small, white on-screen text at the bottom of the screen stated "Handset £39.14. BT Line required. BT Vision requires minimum line speed. Freeview coverage. £29.38 connection. £194.76 V-box. Subject to availability. Conditions apply." The man was then shown watching an Iron Man trailer and the voice-over concluded "to get a more complete broadband with a free home hub worth £88 call now on 0800 XXX XXX." The Home Hub and handset were shown next to text that stated "FREE HUB worth £88."Synopsis of BT Total advert
The offer meant people got a free Home Hub, but had to pay £39.14 if they wanted the Hub Phone. The ASA assessed the advert and has upheld the complaints telling BT to not show the advert again in its current form. The upholding of the complaint centres on the end of the advert where the Hub Phone and Home Hub were shown together giving the impression the phone is an integral part of the hub.