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Amazon in 29p per track promotion
Friday 06 March 2009 10:59:05 by Andrew Ferguson

Amazon has shaken the music download market with its existing offer of albums that start at £3, whereas most other online music stores had prices that were almost the same as the physical CD, or for older albums, were sometimes more expensive.

It seems in an effort to further unbalance the status quo in online music, and also to increase the number of people using its MP3 store, Amazon is running a promotion for a limited period where some popular tracks will be available for 29p each.

"Customers have told us how much they like our £3 album offers and we were keen to do something that was equally as appealing on individual tracks,...
We have worked hard to create a store that not only has great music at low prices but also benefits from ease-of-use and an ever-increasing selection. We believe that offering these ten chart-topping tracks for only 29p, we will encourage even more people to experience the Amazon MP3 store."

Julian Monaghan, Head of Music Buying,

The Amazon music store offers music tracks in MP3 format at a 256Kbps bitrate, and uses a small bit of software to download the files onto your machine, automatically placing them into your Windows Media Player and iTunes libraries. Most importantly the tracks are free of any DRM (Digital Rights Management) so you can play them on devices that do not support DRM, or have a copy on your phone, PC, MP3 player and USB stick plugged into a car stereo.

In terms of winning the battle over illegal music downloads, reducing the price of legal music has to be the way. 29p per track will not even buy you a Dairy Milk chocolate bar, so the pricing is very pocket money friendly. Perhaps browsing Amazon will replace wandering around Woolworth's on a Saturday morning to see what chart singles are being heavily promoted.


Posted by _TRIaXOR_ over 8 years ago
This I do welcome as Apple's iTunes is just a pure ripoff..
Posted by poohbare over 8 years ago
Woolworths !!! - gone pop !
Posted by sarcy over 8 years ago
A very good price - and, given how spotify is likely to dominate in the coming years, i think the right price to pitch download music.
Posted by Discus over 8 years ago
Never downloaded before, but at that price, just got my first three titles!
Posted by figgles over 8 years ago
Whole albums at £3 there too - <a href="">Amazon MP3 Bargains</a><img src="" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" />
Posted by figgles over 8 years ago
oops, that link didnt work apologies for that!!!
Posted by pje1979 over 8 years ago
If the music industry want to curb 'illegal' downloading then lower prices is the way to go. Downloading a single track should cost no more than 10p in my opinion.

Another good option would be an optional £1 charge on top of your broadband that allows you to download say 50 tracks a month.

However the music industry like to cut off their nose to spite their face and keep prices high, causing piracy to be the only option as far as many people are concerned.

Good start Amazon but more needs to be done to bring prices down further across the board.
Posted by Dannyboyni over 8 years ago
Wheres the lossless flac format, i am not interested at in all paying for lossy formats like mp3, which could become redunent in the future, allot of illegal download sites now have whole albums in the flac format so the pirates are getting much better material at no cost
Posted by Dawn_Falcon over 8 years ago
If you buy, you're supporting the actions of the RIAA and their ilk, kids. Buying music is *evil*.
Posted by normsland over 8 years ago
Interestingly it's not just Amazon that are doing special offers on digital downloads at the moment. Tesco's digital are doing U2's new album "No Line On The Horizon" and other albums for £2.78 (incl "Mother's Day 30% off album offer") in MP3 format. Although I am not too sure what the quality is like.
Posted by andrew (Favicon staff member) over 8 years ago
Tesco if I recall was 320Kbps, but did have DRM on some tracks, but believe that was changing.

I prefer Amazon mainly because the downloaded tracks sync with my iPod, and are in WMP for playing locally over the stereo while working.
Posted by Ric14 over 8 years ago
Just searched Amazon for mp3s priced between 0.01p and 0.30p. There are 3135 songs of which 3115 are classical genre. Not many 'popular' tracks.
Posted by dennispotter over 8 years ago
I downloaded an album from Amazon, but the MP3 quality was very poor. Everything sounded harsh. If you want to hear what music should sound like, get Neil Youngs Sugar mountain CD and play the DVD version. It's like vinyl without the crackles or the hassle. That, I would pay good money for; if I could get it legally.
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