Amazon has shaken the music download market with its existing offer of albums that start at £3, whereas most other online music stores had prices that were almost the same as the physical CD, or for older albums, were sometimes more expensive.
It seems in an effort to further unbalance the status quo in online music, and also to increase the number of people using its MP3 store, Amazon is running a promotion for a limited period where some popular tracks will be available for 29p each.
"Customers have told us how much they like our £3 album offers and we were keen to do something that was equally as appealing on individual tracks,...
We have worked hard to create a store that not only has great music at low prices but also benefits from ease-of-use and an ever-increasing selection. We believe that offering these ten chart-topping tracks for only 29p, we will encourage even more people to experience the Amazon MP3 store."Julian Monaghan, Head of Music Buying, Amazon.co.uk
The Amazon music store offers music tracks in MP3 format at a 256Kbps bitrate, and uses a small bit of software to download the files onto your machine, automatically placing them into your Windows Media Player and iTunes libraries. Most importantly the tracks are free of any DRM (Digital Rights Management) so you can play them on devices that do not support DRM, or have a copy on your phone, PC, MP3 player and USB stick plugged into a car stereo.
In terms of winning the battle over illegal music downloads, reducing the price of legal music has to be the way. 29p per track will not even buy you a Dairy Milk chocolate bar, so the pricing is very pocket money friendly. Perhaps browsing Amazon will replace wandering around Woolworth's on a Saturday morning to see what chart singles are being heavily promoted.