BT Vision has some 340,000 subscribers, though how many are paying for Video on Demand subscriptions or occasional on demand content is unknown. One of the cheaper subscriptions is for the TV Replay service at £3 per month, which gives access to a range of catch-up material from Channel 4, the BBC and Channel Five.
ITV has reached an agreement with BT that will see content from ITV shows appearing on BT Vision. Shows will be available for eight days after broadcast, as well as an archive of 500 hours of material.
ITV is not doing this out of the goodness of its heart, but will receive a minimum payment from BT Vision each year and a top-up fee on a per subscriber basis. This will all help ITV move towards its target of £150m income from online operations by 2012.