It would seem Virgin Media is not expecting people to hide the fact they have a 50Meg cable broadband service, the styling of the modem has echos of the Sony PS3. Perhaps it even comes with a non-scratch cleaning cloth to keep the black gloss surface in perfect condition.
www.TechRadar.co.uk is one of the sites with the pictures. The modem is designed for the future with a 10/100/1000Mbps Ethernet interface and support for four channel bonding. Channel bonding will allow Virgin Media to offer download speeds in excess of 50Mbps, and improve the upload speeds too.
Seen this a few weeks ago and I think it looks sleek better than the current modem imo