An issue as old as shopping is being mis-sold something, and with mobile broadband being the new kid on the block perhaps it is no surprise to find out that a survey suggests one in ten who have mobile broadband feel they were mis-sold the product.
The survey carried out by O2 tells us that the main source of moans is that around a third of people complain that the ongoing costs for the product were higher than expected. Something like one-fifth were annoyed at not being able to use the service where they wanted even though the provider said it would work in a location. The full press release with details of the survey is in the press release section of the O2 website.
In steps O2 with its solution to the problems, which include price reductions on their core tariffs, a new and improved coverage checker and a 50 day Happiness Guarantee. The Happiness Guarantee only applies to products purchased directly from O2 and allows you to return the device within 50 days of purchase with no termination fees and the cost of purchase being refunded.
The issue of ongoing costs being higher than expected does not just plague the mobile broadband market, it is an increasingly common complaint with other broadband services. Too often an introductory price is quoted that runs out in three months, or is only achieved by a rebate scheme. To that extent O2 is keeping things simple by only listing the standard monthly fee on its site, and it has one month, 18 month or 24 month contract options. A 3GB plan with a free mobile dongle on an 18 month contract costs £15 per month, or if you opt for a 1 month contract the monthly price is still £15 but you pay £99.99 for the modem. For those not put off by a long contract if you opt for a 24 month contract, you can have a 10GB monthly allowance for £30 a month.
As ever a key thing to check with mobile broadband contracts and to a lesser extent other broadband services is the costs of going over your monthly allowance. With O2 this is billed at 20 pence per MB, so an extra 1GB of usage would cost £200, so be careful and keep track of how much you use in a month - leaving a video streaming while not watching it could prove expensive.