A promotion for BT Vision and a months free subscription to Setanta football matches sounds like a fairly easy advert, but it seems BT got the attention of Sky who challenged the adverts with the Advertising Standards Authority.
The complaint centres around two issues, the suggestion that Setanta Sports was cheaper through BT than through other suppliers. Also Sky thought that it appeared to be a direct comparison with Sky, when Sky does not retail Setanta Sports.
The ASA assessment was to uphold both issues, on the price side of things the ASA concluded that the ongoing subscription to Setanta Sports was not significantly cheaper via BT Vision. On the second point, while it was accepted that no direct comparison with Sky was intended, since Sky is a well-known provider of televised football and the phrase "sky-high" in the advert was used the advert could be seen as referring to Sky. The price for a Sky subscriber buying Setanta Sports is the same as someone with with BT Vision. Attempts to say that since Setanta on BT Vision is cheaper than a Sky Sports package (£26 to £38 a month) were not fair as the contents of the packages were so different.
A simple ruling against BT, with them not being allowed to run this advert again.