After talk of entering discussion with broadband providers over offering downloadable music last month, 7digital have announced they have become the first online digital music retailer to go DRM-free providing MP3's from all of the big four music labels, Universal Warner, Sony, and EMI. Music will be available in high quality 320kbps MP3 format which can be played or shared across any devices that are able to read it.
With a 4 million strong catalogue and also providing the backend behind some big names such as ITV or The Independent, 7digital has a large audience to provide this DRM-free content to. They will also be contacting customers who have previously bought music in WMA format so they can upgrade these tracks to MP3 for free. To help celebrate, they are offering two promotional albums for free and others from artists such as Queen, We Are Scientists and Sigur Rós for just £2.
It is encouraging to see the continued move away from DRM to make the market more open and user friendly to the end users but some think this is long overdue. The Register believes that the digital music industry is haunted by 12th century thinking and equates the whole thing back to feudal times in it's witty article.