Be Broadband is running an "888" promotion for its Be Value package. For the remaining calendar months of 2008 the up to 8Mbps product will be billed at £8 per month for new customers, reverting to the standard price of £14 per month in 2009. The promotion also officially launches on 08/08/08, but the Be website is already providing details of the promotion.
The other key points on the product, are the £24 connection fee and a free wireless Be Box modem/router. The broadband, while an up to 8Mbps service, utilises ADSL2+ to offer an upstream speed of up to 1.3Mbps (as with download connection speed the upstream will depend on things like length of telephone line). Be is also still offering the Value package with unlimited usage.
BE competing with its owner O2?
O2 should be used to get the customers who dont want to pay much and BE as a premium brand.