Thirty percent of broadband users in Britain would rather give up their magazine subscriptions, cigarettes and alcohol than their broadband connection, a recent survey by Plusnet reveals. 92% of those questioned said they wanted to keep their broadband connection despite the current economic slowdown, with more than half (58%) keen to stick with their current supplier or tariff. 34% were ready to switch if the current economic situation didn't improve.
Indications showed, that users were using the Internet to search out better deals and bargains using price comparison websites, paying bills online to get discounts and reading the news online in place of buying a newspaper.
"The survey shows there is a high level of volatility in the broadband market as users shop around for the best deals.
However, broadband is now so popular and central to the daily life of Britain that few consumers are ready to end their internet connection completely to make ends meet. Some are ready to switch suppliers to help with their household budgets but they still want to keep broadband.
In fact, millions of people are using the power of the web to shop smartly and hunt down better-value goods and services."Neil Armstrong (Products Director), Plusnet
Plusnet figures show that web browsing is the most popular online activity (63.3%) with the busiest surfers located in the Solent area. File sharing is next popular (16.8%), with the highest percentage of file sharers living in the West of Scotland. Gaming, popular in the North of Scotland, accounts for 4.73% of online activity and streaming, most popular in South West London is 4.26%. The City of London sends the most e-mail and accounts for 2% of online activity.