Skip Navigation


ASA rules against Redten communications
Wednesday 23 July 2008 11:04:45 by Andrew Ferguson

There is a sense that for the Advertising Standards Authority to start making rulings against adverts that sell broadband as unlimited but have hidden caps, it should make those campaigning for honest selling of broadband celebrate. Unfortunately the latest ruling by the ASA does not seem to provide a specific ruling as Redten Communications made no response to ASA enquires.

The ASA received seven complaints about a website promotion for Redten's broadband packages, which claimed unlimited broadband and a free upgrade to 24Mb broadband. People challenged whether the service was unlimited as their broadband speeds were reduced to dial-up speeds after 5GB and 15GB of usage. Also one customer inquiring about the free 24Mb upgrade was informed the free upgrade was not available for free.

Unfortunately no response of any kind was made by Redten Communications, and thus the fact the ASA has upheld the complaints is something of a hollow victory. The ruling concludes that in the case of Redten the claims of unlimited broadband and downloads along with the free upgrade to 24Mb broadband were misleading.

Redten has had a series of ups and downs recently, their website is currently not active, but recent news from ISPreview.co.uk reveals that the service is likely to return as Fatcat Internet. One can but hope that the soon to emerge Fatcat service, will learn from rulings like this and the problems that Redten had, but history suggests that this can often be a vain hope.

Comments

Posted by brightd over 8 years ago
Fatcat Internet. One wonders who the fat cats will be.
Posted by keith_thfc over 8 years ago
"The ruling concludes that in the case of Redten the claims of unlimited broadband and downloads along with the free upgrade to 24Mb broadband were misleading."

ROFL - clearly the ASA don't pay much attention.

Since when has anyone behind any of these Watford Electronics offsping rogue trader companies bothered to sell anything that wasn't misleading?
Posted by c_j_ over 8 years ago
Didn't there used to be lots of folks saying the ASA didn't do web adverts/company websites? Did something change, or what?

You can find Redten's own website (and many others) archived at the wayback machine, www.archive.org (but you may have to be patient). E.g.
http://web.archive.org/web/20070816204158/www.redteninternet.com/
Posted by andrew (Favicon staff member) over 8 years ago
If website promotion means banner advert then it has always fallen into the ASA remit
Posted by herdwick over 8 years ago
The ASA don't regulate a companies own website, regarding that as sales material or a brochure rather than advertising.

It isn't clear from the adjudication *where* the banner ad appeared that was the subject of the complaint.
You must be logged in to post comments. Click here to login.