Mobile Today reports that following a connection charge fee introduction last month, Orange have seen broadband sales drop by more than half. The £30 fee was introduced despite negative publicity surrounding their broadband service, however this could be a step in the right direction, introducing additional revenue for the needed investment to bring them back up to par.
"Sales have plummeted to less than half they were before the connection charge came in. Broadband has become almost impossible to sell and now it's proving difficult to motivate staff to push it."Orange assistant store manager
Orange state that a long-term plan has been introduced to help resurrect the service. Another possible reason for the drop in sales could be the confusing pricing on the Orange website. It bombards you with different pricing and offers, but some only apply if you are in an Orange LLU area, and it's unclear how much you pay if you are already an Orange mobile customer.