Not very long goes by without some more Phorm news emerging and the latest nugget is that the company has admitted to some 'over zealous' editing of a Wikipedia article.
"We let you know yesterday that we had proposed amendments to the Phorm entry on Wikipedia – there were several factual inaccuracies that were pointed out to us. Having reviewed our suggested changes with hindsight, we accept that we were a little over zealous in our efforts to make those corrections and that we erroneously removed some relevant items in the editing process. These were quickly reinstated by Wikipedia’s editors. We will endeavour to make sure that this does not happen in the future."Email to Chris Williams at The Register from Phorm
The Register is following developments very closely. The parts that were temporarily edited out of the Wikipedia article included parts about The Guardians ethical stance, and information about the BT trial of the system in 2007.
To some extent you can understand a company wishing to correct what it sees as factual inaccuracies on sites like Wikipedia, but the line between correcting facts and removing text that may be critical of a system or company is another thing. In theory Wikipeia has a conflict of interest policy that would apply in this case.
Marketing and advertising on the internet is being pushed as being big business and due to overtake TV advertising in terms of money spent soon. It is this predicted growth that firms like Phorm and others want to cash in on, but the legal side and etiquette in this area are still very much a work in progress.