Seriously! has launched a new product called Seriously! Allowance which offers what looks to be a massive usage allowance of 570GB for £59.99 a month.
The 570GB breaks down as 150GB allowance for the time period Monday to Friday, 8am to 10pm, with the remaining 420GB usable off-peak which is all other times. To give some idea of how much the peak time allowance is, your ADSL line would have to run at an average of over 1.1Mbps for the whole peak time period to break the 150GB figure. If you did manage to exceed the 150GB limit it would cost £15.88 for the next 30GB (a flat fee of £5.88 plus a variable fee based on the amount over the limit).
Other details of the product include access to online bandwidth usage data at ISP portal, free ADSL modem, minimum contract of 30 days, a free .co.uk domain, and a block of eight static IP addresses.
£59.99 sounds expensive, and for those whose usage averages around 5GB to 10GB a month it would be a large amount to pay, but for those with a home network and multiple computers/users it is surprisingly easy to rack up usage figures way above the average. It is these sorts of people that the more expensive products will appeal to. Many 'unlimited' products that are almost free or priced lower are designed around traffic management and an expectation that most people will not use their connection much beyond the average.