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New broadband service with 570GB usage allowance
Tuesday 19 February 2008 18:28:58 by Andrew Ferguson

Seriously! has launched a new product called Seriously! Allowance which offers what looks to be a massive usage allowance of 570GB for £59.99 a month.

The 570GB breaks down as 150GB allowance for the time period Monday to Friday, 8am to 10pm, with the remaining 420GB usable off-peak which is all other times. To give some idea of how much the peak time allowance is, your ADSL line would have to run at an average of over 1.1Mbps for the whole peak time period to break the 150GB figure. If you did manage to exceed the 150GB limit it would cost £15.88 for the next 30GB (a flat fee of £5.88 plus a variable fee based on the amount over the limit).

Other details of the product include access to online bandwidth usage data at ISP portal, free ADSL modem, minimum contract of 30 days, a free .co.uk domain, and a block of eight static IP addresses.

£59.99 sounds expensive, and for those whose usage averages around 5GB to 10GB a month it would be a large amount to pay, but for those with a home network and multiple computers/users it is surprisingly easy to rack up usage figures way above the average. It is these sorts of people that the more expensive products will appeal to. Many 'unlimited' products that are almost free or priced lower are designed around traffic management and an expectation that most people will not use their connection much beyond the average.

Comments

Posted by herdwick over 9 years ago
You've focussed on the peak period however there are 70 peak hours and 98 off-peak hours in a week, a ratio of 1:1.4 and yet the ratio of allowances is 1:2.8 so you need to run at 2.2M in the off-peak - an amount of bandwidth that costs the ISP at least £400/month.

Looking at it another way the off-peak allowance is available to about 300 users per 622M BT Central so they aren't going to be capable of delivering this to many subscribers and certainly not to the number required to make it viable.

The price point will keep the freeloaders at bay so they might get away with it.
Posted by _sjr_ over 9 years ago
That just has to be the Entanet Home 150 package, 150GB peak, 420GB off peak for £60.
Posted by chrysalis over 9 years ago
herdwick you make the assumption everyone will use the max allotment of bandwidth :)
If entanet can do 300gig for £20 a month I am sure these should be able to manage a similiar quota at triple the price.
sjr nice observation I reckon you right.
Posted by herdwick over 9 years ago
"herdwick you make the assumption everyone will use the max allotment of bandwidth" - not at all, it is absolutely impossible for everyone to use the max bandwidth because there simply isn't enough. A few hundred per Central could use their allowance, providing nobody else used any at all.
Posted by jrawle over 9 years ago
Who exactly are you calling "freeloaders"? The customer who pays for an "unlimited" package but is actually ripped off by the supplier and given a service that isn't unlimited? Or in this instance, you are suggesting that "freeloaders" are people who pay for 570GB of downloads a month, and then dare to download that much. (Perhaps you also buy 4 pints of milk each week but pour three of them down the sink.) I think it's time the industry reformed and started advertising what they can actually provide. Don't blame people who use what they pay for.
Posted by herdwick over 9 years ago
"Who exactly are you calling "freeloaders"" - someone who pays a lot less than the costs they incur - usually cheapskates who wouldn't go for this package but can be found complaining that they can't get several hundred GB/month from their £14 Tiscali "unlimited" package.
Posted by dopamine2 over 9 years ago
Posted by herdwick about 1 hour ago
"someone who pays a lot less than the costs they incur"...
What a ludicrous statement. The customer pays the price he's charged. If the supplier wishes to sell at a loss, you can hardly blame the customer for that.

The ISPs like Tiscali deserve all the negative press they get for underpricing their services, and their customers are a bit stupid for believing that they'll get a decent service for that price, but freeloaders they certainly aren't.
Posted by carrot63 over 9 years ago
"someone who pays a lot less than the costs they incur" Or perhaps someone who takes the greasy marketing waffle at face value. "Unlimited" anyone?

We don't all get our spreadsheets out every time we buy into a service, just to be sure we're not causing the hard-pressed SPs and their shareholders any losses. Honestly stating what you are offering might beget "honest" users.
Posted by CARPETBURN over 9 years ago
quote"We don't all get our spreadsheets out every time we buy into a service, just to be sure we're not causing the hard-pressed SPs and their shareholders any losses."
ROFLMAO Very well said, if herwick and some others of this board had their way we would all be back in the BBS era, with 5 Meg a day limit on downloads LOL
Posted by chrysalis over 9 years ago
herdwick they cheapskates but not freeloaders if they using the package within its description.
if tiscali sells unlimited for 14.99 a month then someone is 'not' a freeloader for daring to use it as such. The guilty party in that case is the isp selling a package it cannot honour.
Posted by chrysalis over 9 years ago
by herdwicks logic anyone buying bread from a supermarket is a freeloader since the supermarkets sell bread at a loss.
Posted by herdwick over 9 years ago
You don't need a spreadsheet to see that £59.99 per month isn't going to sustain 570 GB/month as that's about 10p/GB vs a cost base several times greater. By all means buy into such a service like sheep, following the great god of advertising, but don't expect any sympathy when it can't be delivered sustainably and you all have to turn into barrack room lawyers and moralists to vent your frustrations.

If a service isn't sustainable then it won't be sustained, witness E7even et al.
Posted by herdwick over 9 years ago
The bread analogy only works if supermarkets only sold bread, consumers buy a range of goods and the supermarkets do quite nicely out of the overall basket of goods purchased.

Where are Seriously! going to get the money to provide 2M of capacity to anyone wanting to use their allowance on this product - they can't get it from you on another product unless you also happen to subscribe to their PAYG product at £15/month for 1 GB plus an additional £1 per GB (spot the difference ! breakeven point 45 GB/month).
Posted by _sjr_ over 9 years ago
herdwick: You don't need a spreadsheet to see that £59.99 per month isn't going to sustain 570 GB/month as that's about 10p/GB vs a cost base several times greater.

It must be sustainable. If that is the Entanet home 150 package (and I'm 99.999% sure it is) other resellers have been selling it for years now and there's no sign of Entanet going bust. The service is scaled for peak time and that's the 150GB you're paying for.
Posted by andrew (Favicon staff member) over 9 years ago
At the end of the day all broadband services are unsustainable unless every perceivable cost is met - contention is the king in terms of getting broadband pricing down, or we would all be on £10k 2Mbps connections.
Posted by Guzzo over 9 years ago
So why can't they offer an interim package of 150 gigs per month for £25?

That would be enough for any pirate P2P user surely?

Oh as a matter of debate supermarkets do not sell anything at a loss. If you think that then you should read tehir internal costing procedures and see exactly what they pay trade.
Posted by kamelion over 9 years ago
Yeah they do. They are called loss leaders. They sell beans at 7 p a tin to get you in to buy the other stuff they make a profit on. Never wondered why you have to trawl round the store to get to the 7p beans?
Posted by _sjr_ over 9 years ago
Guzzo: So why can't they offer an interim package of 150 gigs per month for £25?

Maybe because they can't be bothered. Most other Entanet resellers sell a 330GB package (30GB peak/300GB off peak) for £20.
Posted by MPUKGeeDee over 9 years ago
I know it's not 'for sure' that it's just another enta reseller but:
Name: www.seriouslyinternet.com
Address: 84.45.254.2

2.254.45.84.in-addr.arpa domain name pointer seriously.enta.net

Not really anything 'new' is it?
Posted by Guzzo over 9 years ago
Please tell me the ISP who will give me 330gigs for £20 and I will get a MAC tomorrow!

Oh also what kind of person eatsc baked beans that cost 7p a tin?
4 Pack of Cross and Blackwell (Branstons) 99p at Nettos. there is NO OTHER BEAN!

Posted by CARPETBURN over 9 years ago
quote"The bread analogy only works if supermarkets only sold bread........"
Err no it works perfectly, just because this service OFFERS 570GB a month doesnt mean everyone on the service will use that much each month. Those that use it a little they make a bigger profit on. Not rocket science. Plenty of people dont want to have to worry about their usage, they may only use say 10gig a month, but rather than worry they will just punt for a service like this. Its no differet for any ISP, some users they make more money on than others.
Posted by CARPETBURN over 9 years ago
People dont rush to the supermarket, saying must cost supermarket money... Must buy all the bread. This is no different, people that only want 1 loaf (or 1gig a month) will use that 1gig... People that want more than 1 loaf/1gig will use more.
Posted by chrysalis over 9 years ago
herdwick do we need to drill this in?
not everyone will be using 570gig a month only a small % of people will this makes it sustainable as lighter users leave capacity for heavier users. If it is a entanet package which it does look like it is then the lighter entanet packages are likely underused.
Posted by chrysalis over 9 years ago
andrews post does explain it herdwick, your assumptions are based on 1:1 bandwidth.
Posted by _sjr_ over 9 years ago
Guzzo:Please tell me the ISP who will give me 330gigs for £20 and I will get a MAC tomorrow!

Most of the Entanet resellers will sell you a Home 30 package giving 30GB peak and 300GB off peak for £19.99
Alternatively if you can get Sky LLU or Be/O2 they will sell way more than that for less than £20
Posted by herdwick over 9 years ago
A lesson from very recent history - about a month ago Entanet (who Seriously! resell) had to bump up the price of their unlimited product
Posted by herdwick over 9 years ago
Home Extreme Total 8 (Unlimited 8Mbps) - New Price £159.99 (Old Price - £69.99)
Office Extreme Total 8 (Unlimited 8Mbps) - New Price £179.99 (Old Price - £99.99)

"not everyone will be using 570gig a month" you really don't get it do you, *hardly anyone* could even hope to get 570 GB/month.

The 420 GB/month off-peak can only be supplied to a few people, and then if nobody else used it. Users hoping to get 420 GB/month either need to be few in number or are going to be disappointed.
Posted by CARPETBURN over 9 years ago
quote""not everyone will be using 570gig a month" you really don't get it do you, *hardly anyone* could even hope to get 570 GB/month."
Of course they can just leave the connection going 24/7. I could download 570gig if i really wanted no problem at all with my ISP. If you are saying the ISP doesnt have the capacity, i assume you know how much capacity and how many users they have to make that assumption... do you?
Posted by herdwick over 9 years ago
Entanet have 6 off 622M BT Centrals. These could supply 420 GB/month in the off-peak to about 1600 users.

Unfortunately they've already sold a lot of people 300 GB off-peak allowances so the reality is that only a few could use their allowance to the full, so how genuine is the advertising ?

It's a bit like selling 300 seats on a plane and only letting 10 people board then turning the rest away. Sorry mate, contention.
Posted by herdwick over 9 years ago
Are we saying that contention is accepted as meaning a 570 GB allowance is really only a 570 GB maximum limit and the available capacity is "up to 570 GB" and if you can only get 200 GB that's fine ?
Posted by CARPETBURN over 9 years ago
So you dont know how many users they have? Thankyou for the confirmation
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