As one of the new providers on the block, Sky broadband is growing rapidly. Their interim results for the last six calendar months of 2007 show 260,000 new broadband customers giving the provider just under 1.2 million users on their broadband platform.
The scale of investment needed to expand the Easynet and UK Online businesses to cope with over a million consumers is revealed in figures that show the BSkyB operating profit of £295m included £91m of investment in providing the Sky Broadband and Sky Talk services. Interestingly the investment and embracing of ADSL2+ products may be paying back, since some two thirds of customers on the unbundled network chose a paid-for product rather than the basic 2 Mbps service with a 2 GB usage allowance which Sky TV subscribers can get for free.
Sky is not just about the various satellite TV, telephone and broadband bundles; It also owns the UK Online brand which had an additional 29,000 customers this quarter.