Vodafone have announced changes to its mobile broadband services commencing on the 4th of February. A new consumer price plan will be available for £15/month (inc. VAT) offering 3GB of data and speeds of up to 7.2Mbps. This is a cut in price by half over existing contracts which are currently available for £30 for 3GB.
Business products will see usage allowances increase to 5GB / month from the existing 3GB, with some added discounts if you opt for a longer term contract.
The existing "Mobile Broadband 30 Day" option will reduce in price to £20 from the current £30, for 3GB of data allowance. This product has a contract with 30 days notice so you can cancel at any time- ideal for occasions when you may be working away from home for a period of time (as long as you stay in the UK). Three also offer a similar service, mobile broadband on a pay as you go (PAYG) basis from as little as £10 per month for 1GB of data.
It is encouraging to see mobile operators starting to compete more within the mobile broadband market. Earlier this month, three announced a free laptop offer available when purchasing a mobile broadband contract and T-Mobile introduced free Wi-Fi at T-Mobile hotspots for web'n'walk customers. We hope that O2 and Orange will liven up a bit and introduce some new offerings to keep consumers and competitors on their toes.
More details on the Vodafone announcement at ISPreview.