Virgin Media has this morning announced the beginning of a major upgrade programme for its broadband customers. Customers on its 'L' package will receive a free upgrade from 4 to 10 Mbps rolling out region by region starting towards the end of February. This is likely to be a direct attack on the ADSL 'up to 8 meg' market to encourage more users to consider cable broadband options. The upgrade will be completed by late summer.
This move was not unexpected with next generation ADSL2+ services coming up on the horizon. Virgin is clearly targeting users who are looking for speed at good prices before the BT 21CN network is ready. Quite how the cable operators NTL and Telewest didn't take advantage of their network in the past years is a mystery, but Virgin is certainly on the right track.
"Virgin Media's cable network gives us a natural superiority over other broadband services and we're delighted to reward our customers with this free upgrade. We've barely scratched the surface of what's possible with our cable network, and we will continue to look for new ways to satisfy the growing demand for even faster broadband in the UK. We're proud to be leading the country's superfast broadband revolution."Neil Berkett (Acting CEO), Virgin Media
Virgin has trialled the 50 Mbps service in Kent and will be extending the programme nationwide to reach over 9 million homes by the end of the year. More information is available on www.virginmedia.com/evenfaster