Ebbsfleet is currently held up as the premier broadband location in the UK, and once the fibre based broadband connections start to become active the take-up of the various price points and interest for the wholesale connections may well dictate the future of fibre based broadband in the UK.
Some basic pricing has now appeared, with BT Openreach releasing indicative wholesale pricing, of £8.33 per month for a basic connection, rising to £44 a month for a 100Mbps connection. Of course the price to consumers will be higher as the retail providers will need to cover their costs for connecting these connections to the Internet etc.
Virgin Media is usually very coy with the breakdown of how many customers it has on its various broadband products, the assumption generally though is that people find the £37 a month 20Mbps product too expensive, and it is likely to be the same with 100Mbps connections if their wholesale price is to be around the £44 mark. The key thing for both Virgin Media with its 50Mbps roll-out in 2008 and any future fibre roll-out from other providers will be whether enough early adopters will be happy to pay upwards of £40 a month to cover a reasonable proportion of the roll-out costs.