CBS Outdoor is bringing free Wi-Fi to New York City. The service will use Wi-Fi access points attached to outdoor billboards with the service generating revenue via an advertising supported homepage.
New York is a long way to travel to get free Wi-Fi access, but CBS Outdoor has a presence in the UK with contracts to manage advertising on the London Underground and Arriva buses.
We all normally associate advertising on the tube with posters, but this is changing and 24 tube stations are set to have a projector system installed in 2008. Hopefully it is not too much of a leap of imagination to see that if a broadband line and wireless access point were installed, Wi-Fi access on the platforms could be the next step.