Sky have surpassed 1 million broadband connections, according to Reuters, growing from 553,000 customers at the end of April 2007. Sky only ventured into the broadband market in July of 2006 and have grown their service at a startling rate. Sky claim that approximately 30% of their customers are new (i.e. did not have a Sky TV package already) and 70% of customers have chosen one of the higher speed options over the free 2Mbps service.
Sky's main competitor within the triple-play market (Television, Telephone and Internet access) is Virgin Media who offer similar services over their cable network. Virgin had around 3.2 million broadband connections at the end of Q2 2007. They have also been battling in other arenas, where Virgin stopped carrying several Sky TV channels after a disagreement on the fees that should be paid. The resolution of that is not expected for some time, with a court case announced for 2008.
More details about the Sky broadband services can be found within our ISP list.