The current chief executive at Orange UK Mr Ghillebaert is to take a new role as executive vice-president of sales at France Telecom and the vacancy in Orange UK will be filled by Tom Alexander.
Tom Alexander was a founder and former chief executive of Virgin Mobile, but left when the mobile operator was bought by NTL. By moving to Orange UK, he will soon be going head to head with the Virgin Media group as Orange plans the launch of its TV over broadband service which will rival the quadruple bundle area currently dominated by Virgin Media.
The task at Orange UK will not be small. In the last year or so customer service ratings appear to have fallen with our recent round-up in August 2007 showing a 6 point drop in the 12 months up till then. A Watchdog report earlier in March 2007 also highlighted the problems at Orange.
As the original article in the Financial Times points out, with Orange having interests in many diverse areas, efforts to improve things must not be at the expense of the more profit making areas such as the Orange UK mobile business.