Be who offer ADSL2+ over an unbundled network has announced that from October 10th the pricing for their Be Unlimited and Be Pro products will be reduced. As of 10:30am, their website is still to update, but the announcement can be read in full on our forums.
Be Unlimited was £24 a month but is now reducing to £18 a month. This product offers rate adaptive up to 24Mbps downstream connection speeds and up to 1.3Mbps upstream speeds and comes with a dynamic IP address. A static IP address is available upon request and is free now rather than costing £4 a month. An email address is an option you can pay for.
Be Pro which was previously £40 a month has now dropped in price to £22 a month. The same downstream speeds are offered, but the product uses ADSL2+ Annex M to offer an upstream speed of up to 2.5Mbps and an inclusive static IP address.
The price reductions apply to both new and existing customers. Existing customers will see the reduction on their December invoice with a refund being given for the period between 10th October and 30th November.
When you look at the O2 broadband pricing that appeared a week ago, price reductions for the Be products are perhaps no big surprise. For those who do not know the link between O2 and Be, O2 owns Be which in turn is owned by Telefonica.
Be, while always popular with the power user segment of the market, has a low market share at just 30,000 customers, but the new prices undercut a lot of other players, particularly when you look at the Be Pro product. The question now will be how the provider will cope if there is a rush of sign-ups because of this new pricing.