AOL Broadband via Carphone Warehouse has announced that its free laptop offer has gone live today and will be available for online ordering or by visiting a Carphone Warehouse store. The free Dell laptop offer is limited with 50,000 people registering before the launch date. The original order for 100,000 laptops from Dell has been increased to 160,000.
This announcement also happens at the same time as AOL Broadband revamps its product range introducing a 10GB and 40GB usage allowance service. Existing AOL Broadband users will remain on their existing FUP/traffic managed service rather than be automatically subject to the new allowances. The two products are AOL Broadband Wireless at a standard price of £14.99 per month and Wireless Plus at £19.99 a month. The laptop deal is only available on the £19.99 product, key details of each product are shown below:
Free laptop with AOL Broadband (Wireless Plus)
The standard Wireless Plus deal is available for £19.99 and carries the same 24 month contract and other features just no free laptop is available.
The basic AOL Broadband service is still £14.99 a month and now has the following features:
The question for many now will be how fast will people sign-up for this deal and the stock of laptops run out. Carphone Warehouse has learnt from its previous offers and by offering a pre-registration system it has allowed them to judge the demand and hopefully the first laptops and connections will get connected soon.
So where is the catch? It seems the area where the provider aims to recoup the costs of the deal are by people making telephone calls and thus creating more income. For those making lots of calls the CPS options are not expensive and should prove attractive. A 24 month contract is long, but we understand that if you take the deal and move to a non-LLU area AOL Broadband will continue to charge you the LLU area price which is something that otherwise might put people off the deal.
The Carphone Warehouse/AOL Broadband group currently has a 17% market share for broadband, behind Virgin Media and BT Retail, so promotions like this one are to be expected in a competitive market. The laptop offer may not appeal to everyone, but for that percentage of the population without a computer at home or looking for a second computer for the kids, deals like this will be popular.