BSkyB, the company behind the Sky TV and broadband service is expected to announce the launch of a broadband-only service which does not require users to have a Sky TV subscription. The service is expected to be called 'Picnic Broadband'.
BSkyB were not available to comment on the new brand name but did issue a statement:
"Sky is the UK's fastest growing broadband provider and we're always looking at ways to bring quality and value to even more customers. However, no plans are confirmed at this time."BSkyB Statement
The service is likely to appeal to those who either have no desire for additional channels or already have a Freeview service whilst those on Virgin Media packages are more likely to take the Virgin broadband service too. The broadband service is also expected to include a call bundle option as well. This will help make more efficient use of the Easynet LLU network which Sky took over on its acquisition of the company and allow users to receive the same services currently available on Sky Broadband packages. It is believed that a new wireless Netgear router is going to be used setting Sky on track for competing with BT and its Home Hub.
More of the rumours are being discussed over on the Sky User forums.