Inuk, a UK IPTV company, has signed a five year £70 million deal with Cable & Wireless that will see its triple-play service available to 63% of the UK population. It currently provides telephone, broadband and a Freewire television service offering Freeview and other premium channels to more than 40 Universities using the JANET network.
Cable & Wireless will also white label the solution to its wholesale customers. The solution takes advantage of the Cable & Wireless multicast network that distributes content in a much more efficient manner when compared with standard streaming services like YouTube or Google Video. Users will access the service through a set-top box or by downloading dedicated software. A list of the channels available on the service is here.