It looks like the next big player in the broadband market has made its move, with Vodafone announcing details of its 'At Home' product. The press release from Vodafone can be found here.
The service will cost £25 a month, which includes landline line rental (standard BT price is £11/month), broadband service with rate adaptive speeds up to 8Mbps, inclusive calls to any UK landline, and a 25% discount on calls to mobiles. The product appears to be heavily pushed as 'unlimited' but is subject to a fair usage policy.
The service is only available to those that have a mobile contract with Vodafone, the price for the At Home package rises to £35 a month if that contract is cancelled. Unusually the service comes with a 30 day money back guarantee, but does have the increasingly common 18 month contract. Some other points of note are:
Activations should start sometime around the middle of January 2007, with the service available to 97% of the UK population, in other words all those connected to an exchange offering the full range of BT Wholesale broadband services.
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