For those interested in the BT Vision product three new content agreements have being announced. These deals will see MTV, Paramount Comedy and Nickelodeon content available on a video-on-demand basis. The shows likely to be available will be Punk'd , Pimp My Ride, and Dirty Sanchez from MTV; SpongeBob Squarepants, Rugrats and Drake and Josh from Nickelodeon and Comedy Store, Jongleurs Unleashed and The World Stands Up and Comedy Central’s South Park.
While the BT Vision product carries no monthly subscription, the service after an initial payment for the set-top box will generate income for BT Retail from payments for the on-demand content. As yet no pricing information is available, for the on-demand content to be a success it must be substationally cheaper than for example buying a SpongeBob Squarepants DVD. Details of other content deals is over on Netimperative.com.
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